Video Landing Page Test

In March 2016, the British Natural Environment Research Council (NERC) decided to crowdsource the name of its new $300 million arctic explorer vessel. It hoped the public would suggest something like ‘Shackleton’ or ‘Endeavor’, but the moment someone suggested the name ‘Boaty McBoatface’, it went viral and shot to the top of the poll. The NERC had the right idea in harnessing the power of crowds, explains Henry Timms, executive director of the 92nd Street Y in New York, but it lacked the skills needed to pull it off. Instead of turning Boaty McBoatface into an opportunity to revive science education and merchandise Boaty, it shut the idea down, canceled the competition and named the ship ‘Sir David Attenborough’.

“There’s a set of very clear skills in how you go about harnessing the crowd. And you look around the world right now, any corporation, any nonprofit, any leader who wants to come out on top needs to think a lot more carefully about how they negotiate with the crowd,” says Timms. Here, he shares the four key components of successful crowdsourcing and brand building, and explains how Lego used those methods to pull itself out of near-bankruptcy and up to new heights. Henry Timms is the co-author of New Power: How Power Works in Our Hyperconnected World-and How to Make It Work for You.

STUFF.NZ: A Brightcove Success Story

DESCRIPTION:

Learn how STUFF.NZ and Play Stuff utilize Brightcove technology to scale their business and connect with their audience.

WHAT IS PLAYTV?

PLAYTV is Brightcove’s very own, award-winning streaming service dedicated to everything that matters in digital media.

Available on any device and anywhere in the world, PLAYTV provides news, analysis, documentaries and interviews offering fresh ideas, actionable tips and thought-provoking inspiration for using video to connect with any audience.

Explore PLAYTV’s streaming library featuring thousands of videos and hundreds of hours of content investigating all the ways to elevate the way people build and share ideas with the world.

From marketing and monetizing to creating and connecting, PLAYTV by Brightcove is the #1 resource all about using streaming and digital media to empower your business.

Learn more about the power of PLAYTV by Brightcove.

See how Brightcove can make your business video bingeable just like PLAYTV: Brightcove CorpTV.

Is Streaming the New Arena for Sports?

The pandemic has put unprecedented distance between sports organizations and their fans, sponsors, and the media. But some have found that streaming video presents an opportunity to connect with their audiences more deeply and meaningfully than they ever have before. Hear from our guest speakers across APAC as they explore how sports leagues, teams, and clubs are building and using digital platforms to bring their stories to new audiences all over the world.

Sell Products Press Play to Sell

DESCRIPTION

Brightcove helps your audiences press play to connect with any message your company wants to share. Reach out to Brightcove to see how video can empower you to do more with your business.

Sell More Products

In a marketplace that grows more crowded by the day, streaming cuts through the noise — from awareness all the way to retention.

Streaming can have a huge impact on your business. And Brightcove can have a huge impact on your streaming. Find Out More.

Rogers Sports & Media Uses A Video Platform For Super Fans

DESCRIPTION

You may know how to make top-tier content, but getting it out to the right audience is not as easy as it looks. Hear from Philp Schrauwers of Rogers Media on how they used Brightcove to effortlessly put their content right where it needed to be.

WHAT IS PLAYTV?

PLAYTV is Brightcove’s very own, award-winning streaming service dedicated to everything that matters in digital media.

Available on any device and anywhere in the world, PLAYTV provides news, analysis, documentaries and interviews offering fresh ideas, actionable tips and thought-provoking inspiration for using video to connect with any audience.

Explore PLAYTV’s streaming library featuring thousands of videos and hundreds of hours of content investigating all the ways to elevate the way people build and share ideas with the world.

From marketing and monetizing to creating and connecting, PLAYTV by Brightcove is the #1 resource all about using streaming and digital media to empower your business.

Learn more about the power of PLAYTV by Brightcove.

See how Brightcove can make your business video bingeable just like PLAYTV. Brightcove CorpTV.

Quality of Experience (QoE) and its Impact on Your Business

DESCRIPTION:

What’s the relationship between your quality of experience (QoE) and audience retention? If you deliver a better viewing experience, will more viewers stick around? Brightcove analytics experts have been crunching the data to find out, and they have recommendations to keep your audience watching.

WHAT IS PLAYTV?

PLAYTV is Brightcove’s very own, award-winning streaming service dedicated to everything that matters in digital media.

Available on any device and anywhere in the world, PLAYTV provides news, analysis, documentaries and interviews offering fresh ideas, actionable tips and thought-provoking inspiration for using video to connect with any audience.

Explore PLAYTV’s streaming library featuring thousands of videos and hundreds of hours of content investigating all the ways to elevate the way people build and share ideas with the world.

From marketing and monetizing to creating and connecting, PLAYTV by Brightcove is the #1 resource all about using streaming and digital media to empower your business.

Learn more about the power of PLAYTV by Brightcove.

See how Brightcove can make your business video bingeable just like PLAYTV: Brightcove CorpTV.

Troubleshooting Ad Delivery in the Brightcove Player

DESCRIPTION:

In this episode, you will learn various troubleshooting techniques to monitor ad playback behavior in Brightcove Player. This includes using Google’s IMA HTML5 Video Suite Inspector, checking the player’s ad events and detecting an ad blocker.

WHAT IS PLAYTV?

PLAYTV is Brightcove’s very own, award-winning streaming service dedicated to everything that matters in digital media.

Available on any device and anywhere in the world, PLAYTV provides news, analysis, documentaries and interviews offering fresh ideas, actionable tips and thought-provoking inspiration for using video to connect with any audience.

Explore PLAYTV’s streaming library featuring thousands of videos and hundreds of hours of content investigating all the ways to elevate the way people build and share ideas with the world.

From marketing and monetizing to creating and connecting, PLAYTV by Brightcove is the #1 resource all about using streaming and digital media to empower your business.

Learn more about the power of PLAYTV by Brightcove.

See how Brightcove can make your business video bingeable just like PLAYTV: Brightcove CorpTV.

PLAYTV Honored As “Best Streaming Service” By Webby Awards

DESCRIPTION:

We’re honored to share that Brightcove’s PLAYTV has been named a Webby Honoree for the second consecutive year in the Apps and Software category for Best Streaming or OTT Service! Find out why PLAYTV was selected to receive this recognition.

WHAT IS PLAYTV?

PLAYTV is Brightcove’s very own, award-winning streaming service dedicated to everything that matters in digital media.

Available on any device and anywhere in the world, PLAYTV provides news, analysis, documentaries and interviews offering fresh ideas, actionable tips and thought-provoking inspiration for using video to connect with any audience.

Explore PLAYTV’s streaming library featuring thousands of videos and hundreds of hours of content investigating all the ways to elevate the way people build and share ideas with the world.

From marketing and monetizing to creating and connecting, PLAYTV by Brightcove is the #1 resource all about using streaming and digital media to empower your business.

Learn more about the power of PLAYTV by Brightcove.

See how Brightcove can make your business video bingeable just like PLAYTV: Brightcove CorpTV.