Increase Sales With Video

BUILD YOUR BRAND, GENERATE AND NURTURE LEADS, AND MEASURE THE EFFECTIVENESS OF YOUR CAMPAIGNS – ALL WITH ONE VIDEO PLATFORM THAT’S AS POWERFUL AS IT IS EASY TO USE.

The barrier to video creation is lower than ever, which is great: audiences retain 93% of what they see in a video compared to 10% of what they read as text, and they prefer video content to any other kind. But what do you do with all that video you make? What’s the best way to distribute it – and generate leads and revenue with it? That’s where we come in. The Brightcove platform makes it easy to:

  • Bring new life to stale and stalled marketing programs by delivering flawless video to every channel and device.
  • Create deeper connections by streaming great experiences to your audience wherever they are – social platforms, websites, apps, OTT services…everywhere.
  • Hit your KPIs and drive MQLs, SALs, pipeline, and cart conversions more efficiently and effectively for greater ROI across the board.
  • Automate updating of video data to improve searchability and boost SEO overall.

With B2B’s longer sales cycles, video is perfect for moving prospects through the funnel. Looking for ways to make your B2B video marketing more effective? These ideas can turn your revenue stream into a river.

Read our guide

7-ways-orange-image

THE RIGHT VIDEO AT THE RIGHT TIME TO THE RIGHT AUDIENCE.

Challenge: You have lots of video content, but it’s not fully integrated into your marketing campaigns and demand gen programs. And teams have to waste too much time finding and managing videos across different systems.

Solution: With the Brightcove platform, you can manage and distribute your video from one central location quickly and easily. Suddenly, placing video into emails, social posts, web pages, virtual events, partner programs, and more is seamless and effortless.

sell-right-video-time-audience-2892x2053

DO MORE OF WHAT’S WORKING.

Challenge: You’re investing in creating video content, but proving it’s effective is another story. Or, even worse, metrics indicate videos are moving the needle little if at all.

Solution: Imagine an intuitive dashboard that aggregates data, integrates with existing analytics tools, and tells your team exactly what is working and what isn’t. That’s what you get with Brightcove. And when you know which video assets are performing and how deeply individual viewers are engaged, you’re on your way to driving leads and accelerating pipeline.

sell-do-more-whats-working-1774x1279

CONNECT EVERYTHING.

Challenge: You’ve invested in top-notch marketing technology, but it could be working so much harder for you.

Solution: Integrate it with Brightcove and seamlessly distribute video across all your channels. And Brightcove is the only company with a Marketplace of the top tech integrations that marketers and teams use every day. With proven APIs and dozens of capability-extending possibilities, you can trust that your video technology stack is reliable, stable, secure, and working at its full potential.

sell-connect-everything-1732x1507

YOUR OWN STREAMING PLATFORM.

Challenge: You’ve created great marketing videos, but they’re scattered far and wide. They would work harder if they were all available in one place.

Solution: Brightcove CorpTV lets you organize and present your video just like your customers’ favorite streaming platform. You can have a channel for product demos, one for testimonials and reviews, one for new and upcoming products – everything all in one place for customers to binge. And then buy.

sell-your-own-streaming-platform-1314x1614

If you want a video platform that will drive ROI, read this guide ASAP.

Start driving

featured-image-left-roi-increase-sales-1582x784px

HEAR FROM OUR CUSTOMERS

The Brightcove Audience integration with Marketo is really the beating heart of how we do customer retention. If you think about the customer journey, that Brightcove Audience integration supports every stage of their customer journey. Not only does it provide us with the data that we need, but it lights up all of the other platforms that we use throughout that customer journey. Without that Audience Integration, really nothing in our retention process works.Pat Macfie Global Director of Media, Xero
Still haven't found what you're looking for?
Ready to get started?