RETAIL AND E-COMMERCE

For retailers and e-commerce sites, stronger connections, deeper engagement, and more sales start with pressing play.

Interactive is the Future of E-Commerce Video

Join Brightcove marketing experts as they breakdown the best practices on how to showcase products and brands, build customer loyalty, and drive more sales with the power of interactive streaming video.

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Retail video streaming content on a tablet screen

Retail and e-commerce video helps you stand out and sell more.

When potential customers are bombarded with up to 10,000 sales messages every day, how can yours stand out? With video. Showing how your products make life a little (or a lot) better for viewers is a surefire way to generate sales and revenue. Retail and e-commerce video lets you reach your audience wherever they are, from social media to their living rooms, and making your video shoppable takes viewers directly to your site to buy.

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Retail and Product video content and social media information on a tablet and smartphone

Interactivity and shoppable video do more than make sales. They create connections.

Did you know that 53% of shoppers engage with a brand after seeing a video they like on social media? And 76% report having purchased a product or service after watching a video for it. Video— especially interactive and shoppable video—gets shoppers involved, invested, and motivated to buy.

Create the connections that lead to conversions.

Download our retail and e-commerce guide Humanize the Online Experience and learn how.

Retail product video live streaming content on a tablet and smartphone

The key to growing revenue is growing relationships.

Retail and e-commerce video is incredibly versatile. You can use it for everything from building awareness of your brand to maintaining relationships with your customers after they buy. Virtual events are a great way to announce and create anticipation for new products, and customers can join from all over the world on whichever device they prefer. And retail video doesn’t have to be expensive. Its ability to scale means that as your viewership grows, so does your ROI.

Get a glimpse of The Future of E-Commerce and Retail Live Streaming in this eye-opening blog post.

Retail e-Commerce Video fashion product information and video update on a tablet.

Don’t wait for customers to come to you. With retail and e-commerce video, you can go to them.

Improving your ability to get in front of prospects and customers, holding their attention, making it easy for them to make a purchase, and building loyalty with great experiences—these are things video does better than any other medium…so you can do them better than any other retailer.

Want to know the latest?

Learn How Video Helps Retailers Keep Up With Market Trends.