RETAIL AND E-COMMERCE

Show and sell—nothing fills shopping carts like video

Brightcove Retail and E-Commerce product video content and information on a tablets, smartphones, and screens

For retailers and e-commerce sites, stronger connections, deeper engagement, and more sales start with pressing play.

Retail video streaming content on a tablet screen

Retail and e-commerce video helps you stand out and sell more.

When potential customers are bombarded with up to 10,000 sales messages every day, how can yours stand out? With video. Showing how your products make life a little (or a lot) better for viewers is a surefire way to generate sales and revenue. Retail and e-commerce video lets you reach your audience wherever they are, from social media to their living rooms, and making your video shoppable takes viewers directly to your site to buy.

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Retail and Product video content and social media information on a tablet and smartphone

Interactivity and shoppable video do more than make sales. They create connections.

Did you know that 53% of shoppers engage with a brand after seeing a video they like on social media? And 76% report having purchased a product or service after watching a video for it. Video— especially interactive and shoppable video—gets shoppers involved, invested, and motivated to buy.

Create the connections that lead to conversions.

Download our retail and e-commerce guide Humanize the Online Experience and learn how.

Retail product video live streaming content on a tablet and smartphone

The key to growing revenue is growing relationships.

Retail and e-commerce video is incredibly versatile. You can use it for everything from building awareness of your brand to maintaining relationships with your customers after they buy. Virtual events are a great way to announce and create anticipation for new products, and customers can join from all over the world on whichever device they prefer. And retail video doesn’t have to be expensive. Its ability to scale means that as your viewership grows, so does your ROI.

Get a glimpse of The Future of E-Commerce and Retail Live Streaming in this eye-opening blog post.

Retail e-Commerce Video fashion product information and video update on a tablet.

Don’t wait for customers to come to you. With retail and e-commerce video, you can go to them.

Improving your ability to get in front of prospects and customers, holding their attention, making it easy for them to make a purchase, and building loyalty with great experiences—these are things video does better than any other medium…so you can do them better than any other retailer.

Want to know the latest?

Learn How Video Helps Retailers Keep Up With Market Trends.

A person is reading a Brightcove E-commerce video survey report on a laptop

Using E-Commerce Video to Drive Sales

Read what over 1000 online shoppers had to say about how video influences their purchase decisions.

Get the report

Here are just a few of the great retail and e-commerce brands we’ve worked with.

ao.com logo
YOOX logo
H&M logo
Macy's logo
MAC logo
GameStop logo
AO.com green customer product banner

European electronics e-tailer ao.com didn’t recreate an in-store experience with video— they built something better.

ao.com logo
Hugo Boss Fashion event banner

Innovation and experimentation are part of every Hugo Boss fashion show. Only this time, it wasn’t only on the runway.

Hugo Boss logo

Show more – sell more

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Sky-high ROI

From product videos and landing pages to emails and social media posts, your investment in retail and e-commerce video can generate big returns.

Bump up your ROI
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Seamless integrations

The latest integrations with Adobe Magento Commerce, Salesforce Commerce Cloud B2C, and others work seamlessly. And perform flawlessly.

Supercharge your e-commerce platform
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Shoppable video for effortless sales

Create engagement with shoppable video— it lets people see your product in action, then go directly to your e-commerce site to buy it themselves. Cha-ching!

Engage shoppers with interactivity
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Stream live to shoppers everywhere

Live events are a great way to engage your customers and build brand loyalty. But why limit who can attend? Stream your event and you can connect with a global audience. (Better give the warehouse a heads-up.)

Reach the world
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Security a physical store would envy

Your security is as important in the virtual world as it is in the physical one. Protect your video with features that an army of security guards and ceiling cameras couldn’t touch.

Protect what’s at stake
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Reach untapped markets

Strict content regulations in countries like China can require specialized strategies. Reach massive new markets with a single workflow that works worldwide.

Go big – very big
Partners and integration dashboard information on a tablet screen

Partners and integrations

In addition to these, check out the incredible variety of integrations available in the Brightcove Marketplace.

Explore now

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