India’s newest publisher adopts video strategy to deliver high-value digital journalism to 15 million visitors
BOSTON & MUMBAI, April 16, 2018 - Brightcove (NASDAQ: BCOV), the leading provider of cloud services for video, today announced that its video platform has been selected by The Quint, one of India’s fastest growing news publishers, to manage and stream video content on its website, mobile apps and across social media channels.
The Quint was founded in 2016 as a digital-first publisher catering to the millennial generation. During this time, The Quint has seen its traffic soar to 15 million unique visitors per month with users accessing content topics ranging from politics, policy, entertainment, sports, business, food, and pop culture. Video is a core part of The Quint’s content portfolio and user engagement strategy and it is both embedded throughout its articles and used as standalone content. The Quint monetises video with pre-roll advertising.
“At The Quint, we cater to the millennial generation which is mainly mobile and digital-first. Video as a content type is highly effective at engaging our audience because it makes the hard-hitting news easy to digest. Our ambition is to deliver high-value journalism on digital platforms, which requires combining compelling content with the right technology to distribute and track readership and viewership,” Tushar Banerjee, head of product at The Quint, said. “The Quint selected the Brightcove video platform because of Brightcove’s proven track record of delivering the fastest and most seamless video experiences around the world - and particularly in India. With Brightcove’s local presence in India, the post-sales service has been top-notch, another critical factor for us in selecting Brightcove.”
“It's impressive to see the digital footprint The Quint has created in India in only a few years. The publisher has adopted a more visual approach in delivering the news in a way that matters to its audience while successfully leveraging video to engage its viewership,” Ben Morrell, general manager, Asia at Brightcove, said. “We’re proud to be a technology partner to The Quint to help the company realise its mission of conveying hard-hitting stories in a highly engaging manner, leveraging the Brightcove video platform to deliver exceptional video experiences to its massive user base.”
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetising video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetising video across devices. Brightcove has thousands of customers in over 70 countries that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit www.brightcove.com.
About The Quint
The Quint is media with intelligence. The Quint is media for mobile consumption – quickly, visually and socially. The Quint is popular, digital journalism. It is a smooth blend of video, audio and text for the best and easiest experience. The Quint is hard news made easy. The Quint offers a modern, sharp take on the world, and guides people through topics ranging from politics, policy and entertainment, to sports, business, food and everything else that matters. A compelling combo of content, tech and distribution, we're developing high-value digital journalism, storytelling, and advertising at scale. www.thequint.com.
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