Mobile MUM Launches Mobile ‘Edutainment Service’ for Children with Brightcove

Today we announced that Mobile MUM has chosen Brightcove to launch a new edutainment service for children. The interactive content available through Mobile MUM will be delivered across Apple and Android devices via Brightcove and includes a variety of popular family-oriented shows licensed from NCircle entertainment, the nation's largest independent distributor of children's programming.

Mobile MUM services are accessed by downloading a free application for the iPad, iPhone or Android, and signing up for unlimited usage of the programming via a monthly subscription service. With Brightcove, Mobile MUM has access to the most comprehensive and advanced features for publishing and distributing its video content, including a range of out-of-the-box mobile video solutions that make it easy to expand video initiatives to  the iPad, iPhone and Android devices. The Brightcove platform’s Smart Players automatically detect the devices viewing Mobile MUM content and deliver the appropriate HTML5 or Flash format to ensure the best user experience possible.

Mobile MUM’s subscription service includes hundreds of hours of TV episodes, and a host of educational, interactive games for children. New programming will be added throughout the year, with exciting new games and video content for kids to enjoy. Mobile MUM is available to parents and children for $3.99 monthly, and consumers can also try it for free for 30 days at

This is a very cool service that we know plenty of children and parents will love, so make sure to check it out! You can also watch a demo of the service here.