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SHOULD YOU PRODUCE VIDEO IN-HOUSE OR OUTSOURCE?

As business grows for your company, you may ask where video resources fit in the marketing plan. Here are some tips o...

DO MORE WITH LESS — MAXIMIZE ANY VIDEO BUDGET

Before you say action, write everything down and have a clear plan for which types of videos you want to shoot, when ...

USING SOCIAL VIDEO CAPTIONS TO CAPTURE VIEWER ATTENTION

Video content is growing every day on social media platforms such as Facebook and YouTube. Read how video captions he...

HOW TO SHOOT QUALITY VIDEO CONTENT USING YOUR IPHONE

For those who don’t have access to video equipment, there’s a video production tool that is likely already at your di...

HOW TO AMP UP YOUR VIDEO PRODUCTION WEBINAR

There is a stigma that it is too complex or prohibitively expensive to live stream a webinar. But you engage with peo...

HOW HERO VIDEO IS CHAMPIONING UX IN DIGITAL MARKETING

Replacing the traditional image carousel and banner, hero video integration has become a key tool for brands looking ...

Live Commerce: User participation and monetization through real-time chat

Two companies have announced new live commerce services called LFON and TVON Live, respectively.

HOW TO USE ATTRIBUTION VIDEO MARKETING METRICS THAT MATTER

If your current video solution is only providing video view data you’re missing out on all of this rich, contextual i...

HOW TO CREATE IMMERSIVE VIDEO EXPERIENCES

Video that’s powerful and effective, captivating, and memorable breaks out of the box and creates an immersive experi...

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