Marketing

Video player with branded color palette.

WHY RETAILERS NEED BRANDED VIDEO PLAYERS

To maintain brand integrity, retail brands need customizable video players that allow them to adjust the colors, font...
Lead form on top of a video playing on a laptop.

Gated Video Content: Getting Started

Before gating every video in your content library, make sure you know the things that make a good gated asset, how to...
lux_estate

HOW A LUXURY REAL ESTATE BRAND SCALED PERSONALIZED VIDEO

Brightcove equipped thousands of real estate agents with a solution to create personalized, branded video content—no ...
Buyer_Journey_Video

5 TYPES OF MARKETING VIDEOS THROUGHOUT THE BUYER JOURNEY

There are so many different types of video content you can use in digital marketing campaigns, it can be hard to keep...
Video_Lead_Generation

VIDEO LEAD GENERATION: DRIVE DEMAND WITH VIDEO MARKETING

Using video for lead generation has grown since the days of registering for webinars. Learn how to generate leads, qu...
Awareness_Videos_campaign

HOW TO MAKE AN AWARENESS VIDEO

Creating awareness is one of the most effective ways to use video in marketing. But developing the best awareness vid...
Video_Email

VIDEO EMAIL MARKETING CAMPAIGNS: BEST PRACTICES

Video can help increase email deliverability. But only if it's used strategically in campaigns, included properly in ...
Video_Editing

VIDEO EDITING TIPS FOR MARKETERS

As video marketing grows, more team members will need to learn how to edit videos and contribute to the increasing de...
Account-Based_Marketing

USING VIDEO TO DRIVE ACCOUNT BASED MARKETING (ABM) CAMPAIGNS

While ABM video requires you to rethink production and adopt scalable personalization techniques, the level of accoun...

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