Delivering e-Commerce Videos that Convert

Delivering e-Commerce Videos that Convert

Brightcove recently partnered with IMRG, the UK’s e-commerce association, for a LinkedIn Live interview with Brightcove Senior Product Marketing Manager Karin McConkey by IMRG Strategy and Insights Director Andy Mulcahy. This quick-fire Q&A session gives a fantastic glimpse into why, when, and how retailers should be leveraging video in their e-commerce efforts, drawing upon real-life examples to illustrate the tremendous impact video can have on consumer purchase decisions.

Watch the on demand video now and get the answers.

Topics covered include:

  • Why is video important to e-commerce?
  • How can video have a direct impact on sales?
  • Are there ways for retailers to use video to retain and grow their existing customers?
  • How will video evolve for e-commerce retailers?
  • How should retailers go about building a strong video marketing strategy?

Watch the video

FIND OUT WHY B2B BUYERS TURN TO VIDEO BEFORE THEY BUY ANYTHING.

FIND OUT WHY B2B BUYERS TURN TO VIDEO BEFORE THEY BUY ANYTHING.

B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey

Supercharge your B2B video marketing with insights into when, how, and why B2B buyers use video. We partnered with Ascend2 to survey over 300 professionals responsible for making purchase decisions for their organizations, and here’s just a sample of what we learned:
  • 95% of B2B buyers say video plays an important role in deciding to move forward with a purchase.
  • 70% say video beats research reports, webinars, infographics, books, and whitepapers in creating awareness of business challenges.
  • 93% of B2B buyers say video is important in building trust in a brand.

Find out why B2B buyers consider video the content format that packs the biggest punch, and make your video marketing work as hard as it possibly can. Because when B2B buyers press play, you see results.

Download the report today!

person reading brightcove b2b buyers-report on laptop

READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.

Brightcove CorpTV: Ushering in a New Era in Business Video.

Brightcove CorpTV: Ushering in a New Era in Business Video.

Leverage the Best Enterprise Video Platform to Reach & Retain Your Employees

Make Your Business Video Bingeable.

Don’t worry, that’s easier than it sounds. You can start by downloading our in-depth new guide, Brightcove CorpTV: Ushering in a New Era in Business Video.

Here’s just some of what it covers:

  • How you can match the viewing experience offered by popular streaming services
  • How to use CorpTV for demand gen, marketing events, internal comms, and training
  • Proven ways to help you maximize the value of your business video
  • And much more

Download the eBook now.

READY TO GET STARTED?

How to Identify a Great Story

How to Identify a Great Story

PLAYTV by Brightcove

Brightcove’s Nathan Veer explores techniques to help us identify a story and offers a simple 3-step exercise to determine if it is a good fit for video.

Streaming Best Practices for B2C Marketers

Streaming Best Practices for B2C Marketers

PLAYTV by Brightcove

DESCRIPTION

From social media to online experiences, consumers around the world rely on video to explore brands, learn about products, and ultimately make purchase decisions. Video gives businesses a compelling way to bring products to life and build trust with their audiences. In this episode featuring insights from interviews with a wide range of B2C marketing leaders, a B2C industry expert looks at how leading brands are implementing streaming-first strategies, creating omnichannel video experiences for customers, and driving revenue across the buying journey.

WHAT IS PLAYTV?

PLAYTV is Brightcove’s very own, award-winning streaming service dedicated to everything that matters in digital media.

Available on any device and anywhere in the world, PLAYTV provides news, analysis, documentaries and interviews offering fresh ideas, actionable tips and thought-provoking inspiration for using video to connect with any audience.

Explore PLAYTV’s streaming library featuring thousands of videos and hundreds of hours of content investigating all the ways to elevate the way people build and share ideas with the world.

From marketing and monetizing to creating and connecting, PLAYTV by Brightcove is the #1 resource all about using streaming and digital media to empower your business.

Learn more about the power of PLAYTV by Brightcove.

See how Brightcove can make your business video bingeable just like PLAYTV. Brightcove CorpTV.

ABOUT BRIGHTCOVE:

See how Brightcove streaming technology and services can power the audience journey for businesses and brands around the world. Engage Your Audiences

Streaming is the best way to attract and retain talent, engage your workforce, and strengthen your culture. Sell More Products

In a marketplace that grows more crowded by the day, streaming cuts through the noise — from awareness all the way to retention. Monetize Your Content

Creating compelling content takes time, money, and effort – so it has to drive revenue.

Streaming can have a huge impact on your business. And Brightcove can have a huge impact on your streaming. Find Out More.

Video Distribution Done Easy – Brightcove Gallery

Video Distribution Done Easy – Brightcove Gallery

BRIGHTCOVE

Video distribution done easy. Customizable templates and a user-friendly interface let anyone build interactive video experiences, branded portals, and video-focused landing pages in no time at all.

B2B Survey: The 95% Rule Of Video Marketing

B2B Survey: The 95% Rule Of Video Marketing

BRIGHTCOVE

You know video marketing is important — but how can you prove it? Use the data. B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey Supercharge your B2B video marketing with insights into when, how, and why B2B buyers use video. We partnered with Ascend2 to survey over 300 professionals responsible for making purchase decisions for their organizations, and here’s just a sample of what we learned:95% of B2B buyers say video plays an important role in deciding to move forward with a purchase.70% say video beats research reports, webinars, infographics, books, and whitepapers in creating awareness of business challenges.93% of B2B buyers say video is important in building trust in a brand. Find out why B2B buyers consider video the content format that packs the biggest punch, and make your video marketing work as hard as it possibly can. Because when B2B buyers press play, you see results. Download the report now.

B2B Survey: The 76% Rule Of Video Marketing

B2B Survey: The 76% Rule Of Video Marketing

BRIGHTCOVE

You know video marketing is important — but how can you prove it? Use the data. B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey Supercharge your B2B video marketing with insights into when, how, and why B2B buyers use video. We partnered with Ascend2 to survey over 300 professionals responsible for making purchase decisions for their organizations, and here’s just a sample of what we learned:95% of B2B buyers say video plays an important role in deciding to move forward with a purchase.70% say video beats research reports, webinars, infographics, books, and whitepapers in creating awareness of business challenges.93% of B2B buyers say video is important in building trust in a brand. Find out why B2B buyers consider video the content format that packs the biggest punch, and make your video marketing work as hard as it possibly can. Because when B2B buyers press play, you see results.

What Interactive Video Can Do for You

What Interactive Video Can Do for You

BRIGHTCOVE

Watch this video to see all of the ways Brightcove customers can use interactive features in their videos. From branching to overlays, from viewer sentiment to personalization, there are lots of possibilities to make your video content more engaging.