Delivering e-Commerce Videos that Convert

Delivering e-Commerce Videos that Convert

Brightcove recently partnered with IMRG, the UK’s e-commerce association, for a LinkedIn Live interview with Brightcove Senior Product Marketing Manager Karin McConkey by IMRG Strategy and Insights Director Andy Mulcahy. This quick-fire Q&A session gives a fantastic glimpse into why, when, and how retailers should be leveraging video in their e-commerce efforts, drawing upon real-life examples to illustrate the tremendous impact video can have on consumer purchase decisions.

Watch the on demand video now and get the answers.

Topics covered include:

  • Why is video important to e-commerce?
  • How can video have a direct impact on sales?
  • Are there ways for retailers to use video to retain and grow their existing customers?
  • How will video evolve for e-commerce retailers?
  • How should retailers go about building a strong video marketing strategy?

Watch the video

85% OF CONSUMERS RELY ON VIDEO WHEN THEY SHOP ONLINE

85% OF CONSUMERS RELY ON VIDEO WHEN THEY SHOP ONLINE

Learn why — and how to profit from it.

Download “Using E-Commerce Video to Drive Sales.”

There’s an overwhelming likelihood that your potential customers turn to video to help them make a purchase decision. And the more you know about how and why they consume video content, the more you can tailor yours to what they’re looking for.

So we surveyed over 1,300 online shoppers to bring you business-driving insights like:
  • 71% of consumers worldwide say video with interactive features such as links to purchase are essential when making an online purchase.
  • 64% of consumers worldwide say they won’t wait more than five seconds for a video to load on a retailer’s website.
  • Over half of livestream event attendees say they made a purchase as a result of a live virtual shopping experience.
Find out what you need to know to make your video the one that wins the sale. It’s all in this eye-opening report.
person viewing laptop brightcove ecommerce video drive sales report

READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.

Humanize The Online Experience

Humanize The Online Experience

Video’s Role in Today’s Ecommerce Marketplace

To gain and retain today’s customers, ecommerce retailers must innovate to embody the best of both the on- and offline shopping worlds.

As video empowers brands to show their products in action, these assets can be a critical tool for delivering the new ecommerce shopping experience that consumers seek.

Download our whitepaper and get the insights and inspiration you need to create videos that:

  • Showcase your products in engaging ways
  • Empower customers to make informed purchasing decisions
  • Increase your cart value and boost online sales

READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.