How to Identify a Great Story

How to Identify a Great Story

PLAYTV by Brightcove

Brightcove’s Nathan Veer explores techniques to help us identify a story and offers a simple 3-step exercise to determine if it is a good fit for video.

How Do You Optimize Content For Your OTT Service

How Do You Optimize Content For Your OTT Service

PLAYTV by Brightcove

Brightcove marketing expert, Ellen Gorman is joined by Golf Digest’s Peter Slavish to optimize content for distribution and monetization on connected tv apps and OTT services.

How Do You Prioritize Video Creation & Productions

How Do You Prioritize Video Creation & Productions

PLAYTV by Brightcove

Brightcove Marketing expert, Matt Noyes chats with the CEO of Ascend2, Todd Lebo about how to efficiently prioritize a video project now that video is a must have feature of your marketing plans.

PLAY

DESCRIPTION

You own your content, but to truly own your digital future, you have to own the channel it’s delivered on, too.

In episode 1 of the season premiere of PLAY, Brightcove CEO, Marc DeBevoise, introduces the Producer Economy and talks about the problems inherent in distributing your content on today’s social media platforms and the unprecedented opportunities enjoyed by brands and creators that take a different path and own their digital future. Welcome to the Producer Economy — the streaming world is about to change. Again.

WHAT IS PLAYTV?

PLAYTV is Brightcove’s very own, award-winning streaming service dedicated to everything that matters in digital media.

Available on any device and anywhere in the world, PLAYTV provides news, analysis, documentaries and interviews offering fresh ideas, actionable tips and thought-provoking inspiration for using video to connect with any audience.

Marc DeBevoise Introduces the Producer Economy

Marc DeBevoise Introduces the Producer Economy

PLAYTV by Brightcove

DESCRIPTION

You own your content, but to truly own your digital future, you have to own the channel it’s delivered on, too.

In episode 1 of the season premiere of PLAY, Brightcove CEO, Marc DeBevoise, introduces the Producer Economy and talks about the problems inherent in distributing your content on today’s social media platforms and the unprecedented opportunities enjoyed by brands and creators that take a different path and own their digital future. Welcome to the Producer Economy — the streaming world is about to change. Again.

MEET PLAYTV BY BRIGHTCOVE

PLAYTV is Brightcove’s very own, award-winning streaming service dedicated to everything that matters in digital media.

Available on any device and anywhere in the world, PLAYTV provides news, analysis, documentaries and interviews offering fresh ideas, actionable tips and thought-provoking inspiration for using video to connect with any audience.

Explore PLAYTV’s streaming library featuring thousands of videos and hundreds of hours of content investigating all the ways to elevate the way people build and share ideas with the world.

From marketing and monetizing to creating and connecting, PLAYTV by Brightcove is the #1 resource all about using streaming and digital media to empower your business.

Learn more about the power of PLAYTV by Brightcove.

See how Brightcove can make your business video bingeable just like PLAYTV. Brightcove CorpTV.

Video Can Engage Key Prospects At Every Stage Of Their Journey

Video Can Engage Key Prospects At Every Stage Of Their Journey

See how in our guide, “Next-Level Video Marketing”

Regardless of the type of content you create, it won’t get the job done if your buyers aren’t engaged. Buyers today are drawn to entertaining, engaging content – and that’s where video stacks up extremely well against all other formats.

In this guide, you’ll learn about:

  • The various types of videos and where they fit into the buyer’s journey
  • The value of video’s ability to provide rich data at every point in the decision-making process
  • The challenges of taking a data-driven approach to video marketing
  • Best practices for creating and promoting video that will drive engagement

By using the right video at the right time, you can keep your buyers engaged – wherever they are in their journey.