On Demand Event

Creating Effective D2C Experiences with Video

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Overview

Learn how to maximize your investment in e-commerce by creating rich media experiences that engage audiences, collect first-party data, and drive increased revenue.

In this webinar, Greg Armshaw, Senior Director of Strategy, will explore three trends that are increasingly important for marketers who seek to expand their direct relationships with new and existing customers. Learn how brands from around the world are creating live and on-demand video content that attracts, engages, and increases shopping cart value 24x7.

What You'll Learn :

  • How to create brand loyalty through memorable customer experiences
  • Turning your video strategy into a first-party data machine
  • Creating shoppable videos that increase revenue and maximize your ROI from video
  • See how world-class brands integrate and deploy rich media experiences into their existing MarTech stack

Speakers

Greg Armshaw

Senior Director Strategy
Brightcove

Greg Armshaw is Senior Director of Strategy at Brightcove with more than 20 years of experience in the media and digital marketing industry. At Brightcove, Greg helped build its dominant position as the number one choice for delivering and monetising live and VOD streaming for Free-to-air TV, Pay TV Content Owners and Sports Content Owners.

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