OVERVIEW
According to Digital TV Research, global OTT revenue will reach $210 billion by 2026 — that’s nearly double its 2020 level of $106 billion. Even the streaming giants are learning that in order to keep their piece of the pie, they need to diversify their monetization models.
In this information-packed session, you’ll learn the different ways content owners and media companies are capturing their share of this exploding market. Whether your audience is sports fans, car freaks, or hobbyist communities, our panel of Brightcove customers will share how they’ve turned their video assets into drivers of multiple revenue streams, transforming their content libraries into monetization goldmines.
You will learn how to:
- Optimize your monetization strategy through diversification
- Identify all the opportunities in your content
- Attract, engage, and retain new audiences
Speakers
ELLEN GROGAN
Director, Product Marketing
Brightcove
Chief Operating Officer
Brightcove
Matt Noyes is director, product marketing at Brightcove, with an emphasis on its enterprise solutions. Matt is a product marketing practitioner and evangelist focused on applying theories, strategies, and tactics to realize successful go-to-market initiatives for B2B and business-to-consumer companies. Recent projects and experiences include leading product marketing teams within software-as-a-service companies ranging from “configure price and quote” for manufacturers to marketing automation and customer relationship management for financial services.
PETER SLAVISH
Senior Product Manager
Golf Digest
Peter is Syracuse University alumni who has spent the last 10 years working in direct-to-consumer streaming video. He’s currently a Senior Product Manager at Warner Bros. Discovery on the Golf Digest team, which uses Brightcove for both ad-supported and premium subscription products.