When it comes to IP delivered video traffic, it is not streaming platforms that take centre stage—the world is still dominated by UGC platforms and social media. But the boundaries between social and curated content are blurring as tech companies look more and more to premium content investments and partnerships with content producers and distributors. How is this dynamic going to change the traditional content industry over the coming years, and economically does it work equally to the advantage of content provider and tech platforms?

Greg Armshaw from Brightcove speaks with Paras Sharma, Director of Content & Community Partnerships, and Saket Jha Saurabh, Director of Entertainment, Sports & Music Partnerships, from Facebook India (Meta), on the fireside chat session titled – Joint Conversation: Tech Giants’ Take on Content.