NextGen Live delivers Brightcove’s most advanced live streaming experience yet: 4K quality, SSAI monetization, and DRM protection—all within a single platform. Broadcasters, media companies, and enterprises can now stream at broadcast quality, monetize reliably, and protect valuable content without juggling multiple vendors.
Why It Matters
Viewers today expect cinematic live quality across every screen. At the same time, ad revenue remains essential—but traditional client-side ads are increasingly blocked. Rights holders and enterprises also demand top-tier content security.
Live streaming is reshaping viewing habits, especially among younger audiences. About 61% of U.S. adults ages 18–29 now primarily watch via streaming, with Gen Z and Millennials spending far more time online than on traditional TV. For publishers, delivering premium live experiences is no longer optional—it’s a necessity.
Until now, achieving quality, monetization, and security meant stitching together complex solutions. NextGen Live unifies them into one seamless workflow.
How it works
NextGen Live makes advanced streaming effortless:
4K Streaming: Enable 4K in your live setup—Brightcove handles adaptive renditions automatically for the best experience on any device.
SSAI Monetization: Turn on server-side ad stitching to bypass ad blockers and deliver seamless, TV-like ad experiences.
DRM Protection: Activate DRM with a few clicks using Widevine, PlayReady, and FairPlay for built-in, enterprise-grade security.
In minutes, you can upgrade from standard streaming to a secure, monetized, broadcast-grade experience.
Use Cases
Sports & Entertainment: Stream live matches and concerts in 4K, monetize with SSAI, and meet DRM rights requirements.
News Broadcasters: Deliver breaking stories with unblocked ad experiences and secure, protected feeds.
Enterprise Events: Host town halls or launches with TV-quality production and controlled access.
The Big Picture
NextGen Live combines quality, monetization, and protection to help customers:
Enhance viewer satisfaction
Protect ad revenue in an ad-blocking world
Secure premium content investments
This innovation continues Brightcove’s mission to lead in live streaming—with upcoming advancements in low-latency delivery, real-time engagement, and AI-powered insights.
What’s Next
NextGen Live is just the beginning. Brightcove’s roadmap is built to help customers stay ahead in the fast-evolving streaming landscape.
Try it today!
Ready to experience NextGen Live? Contact your Brightcove account team to start streaming in 4K with SSAI and DRM today.
