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Sports programming has always been seen as the last bastion of broadcasters and pay-TV operators in their running battle with streaming; it was content that could help them maintain their footing as more consumers turned to over-the-top delivery of their movies, news and episodic TV.
But that’s changing as more sports leagues, sports teams a...
Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting.
According to our first forecast on digital sports viewers, 36.5 million people in the US will watch live sports digitally this year.
With the highest mobile data usage per smartphone in the world, India is seeing a surge in data-intensive content such as video. Affordable high-speed mobile internet connectivity and increased smartphone adoption has fueled the adoption of video and OTT TV services in India, and boosted sports entertainment viewership on digital platforms.
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