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Unlock new ways to reach, engage, and monetize your audiences with Channels

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Video Cloud extends its industry-leading capabilities

Brightcove Cloud Playout 2.0 is for organizations that want to curate linear channel experiences for a new way to reach, engage, and monetize audiences. A feature of our Video Cloud platform, Cloud Playout 2.0 gives you the ability to schedule and deliver channels to owned-and-operated websites and apps as well as FAST platforms. With Cloud Playout 2.0, you can diversify your monetization options and engage your audiences more deeply.


Already have an extensive library of on-demand content or live programming to keep your audience watching? That’s great. But a live event is short lived, and searching for something to watch can be time consuming and frustrating for your viewers. With Cloud Playout 2.0, you can easily create linear channels that you can customize for your existing audience on your website and apps and even extend to new audiences and new markets by delivering your channels to FAST platforms. All your audience needs to do is sit back and enjoy, while Brightcove Live Analytics help you monitor real-time concurrent viewers across devices and countries. Thanks to Brightcove Insights you can assess viewing habits and title performance informing your content planning and promotion decisions.

Learn more about Brightcove Insights for Channels.
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To monetize your content, you can apply the same business model you use for your service to your channels, or you can try a hybrid approach – for example, you can leverage a channel with ads that your viewers can watch free of charge, and encourage them to subscribe to your VOD catalog to explore new releases and premium content.

With Cloud Playout 2.0, you can manage the ad pod placement and duration and get around ad blockers with Brightcove’s Server-Side Ad Insertion (SSAI) without awkward buffering or transitions. You can also leverage Brightcove Ad Monetization to maximize revenue from your ad inventory, whether you want us to take on your full stack or just supplement unsold inventory.

Learn more about Brightcove Ad Monetization.
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Brightcove Cloud Playout 2.0 brings everything you and your teams need together in one platform. The intuitive scheduling UI lets you easily search for and add VOD or live content to your channel in a familiar calendar interface. You can safely update content in a draft mode (single updates as well as multiple changes with bulk operations) and publish to your audience when complete. Both the channel stream and the electronic program guide (EPG) are then distributed to your platforms and partners.

Need a simple channel? With Cloud Playout 2.0, you can quickly create a channel of content with a playlist, then run it and forget about it.

Download the Datasheet
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