Make Better Business Decisions with Insights from Video Analytics
Video is the most engaging form of content on the planet. While it is powerful as a type of media, it also provides deep insights into the behavior of your audience. Video Cloud tracks all kinds of video analytics across device, destination and geography that track interest and engagement. We then enable you to analyze this data and even pass it to your other systems to get a comprehensive view of the ROI of your entire video investment.
Real-Time Video Analytics
Get the pulse on your video analytics in real time. All the information that we collect and gather from your audience is reported in dashboards, standard reports, and customizable reports that you can export into CSV or XLSX.
Custom Report Creation
While we provide a number of dashboards and reports out-of-the-box, we understand that you will want to look at your video analytics in the specific way you want. So, we make it very easy for you to do this through our custom report builder. Design reports to your specific requirements then click a button to generate your report. You can then schedule it to run on a recurring basis, email it to a specific list of contacts and even export it in a spreadsheet for further analysis.
Data Export and Download
Perform deeper analysis by downloading detailed reporting data into a .csv file or Excel spreadsheet. Export snapshot report graphics as images for use in your presentations.
Web Analytics Integration
Access your site metrics and video analytics in one convenient place so you can understand how video affects time-on-site, engagement, and conversion. The Video Cloud Analytics API integrates directly with leading web analytics packages like Omniture and Google Analytics to consolidate your audience data.
Our Analytics API links Video Cloud video analytics directly to other analytics and business intelligence tools. Integrate your video analytics and get all the information you want and need! The Analytics API integrates directly with leading web analytics packages, like Omniture and Google Analytics, to access your site metrics and video analytics in one convenient to understand how video affects time-on-site, engagement, and conversion.
Geographic Viewership Data
Access viewership for a selected country with details to drill down by geography, Region/State, and/or City.
Runtime Environment Trends
Access video player loads, views, and viewed minutes for each player runtime environment viewing your content.
Access video player loads, views, and viewed minutes for each type of Web browser (Safari, Chrome, etc.) your content is viewed on.
Access video player loads, views, and viewed minutes for each type of operating system (iOS, Android, etc.) your content is viewed on.
Access exactly how long viewers watch each video, with percentage of views that reached the 50%, 75% and 100% completion mark, as well as a play along preview showing your video next to the data.
Access the total number of unique video viewers during the report time span as well as the average, max and total unique viewers and minutes per day.
Track video players embedded on your site and other locations. The Top Domains report lists the top 1,000 domains that host your players, the number of video views, and minutes and percent of total views for that domain.
Top Traffic Sources
View lists of the top referring sites to your players, the number of views and minutes viewed, and the percent of your account’s total views.
Top Search Terms
View lists of the top search terms users enter in search engines (Google, Yahoo, Bing) to find your players, the number of views and minutes viewed, and the percent of your account’s total views.
Video Player Level Viewership
Test and compare how the same content performs in different locations on your site - on your homepage, your mobile app player, your video library player. Optimize player options and locations based on real feedback. Reports include views per player with additional details as you drill down into any one player.