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On Demand Event

The New Rules of OTT Monetization: Multiply Revenue Models to Maximize Success

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According to Digital TV Research, global OTT revenue will reach $210 billion by 2026 — that’s nearly double its 2020 level of $106 billion. Even the streaming giants are learning that in order to keep their piece of the pie, they need to diversify their monetization models.

In this information-packed session, you’ll learn the different ways content owners and media companies are capturing their share of this exploding market. Whether your audience is sports fans, car freaks, or hobbyist communities, our panel of Brightcove customers will share how they’ve turned their video assets into drivers of multiple revenue streams, transforming their content libraries into monetization goldmines.

You will learn how to:

  • Optimize your monetization strategy through diversification
  • Identify all the opportunities in your content
  • Attract, engage, and retain new audiences



Ellen Grogan

Director, Product Marketing
Jim Kopp

Jim Kopp

Chief Operating Officer
TN Marketing

Jim is Chief Operating Officer at TN Marketing. Since joining TN Marketing, Jim has been the leader of new business development, strategies and the launch and growth of TN Marketing’s digital business. Jim has 35 years of extensive leadership and entrepreneurial experience. Previously, Jim was both a founder and CEO of several companies including, Professional Computer Services and Wizmo. He also serves on several Boards including a cloud based FinTech company, and two non-profits.Jim is passionate about making a difference through his work.Jim always strives to achieve success by focusing on how he can impact others.Jim is also passionate about making a difference in his community.He likes to spend time with his family, reading and golf.


Peter Slavish

Senior Product Manager
Golf Digest

Peter is Syracuse University alumni who has spent the last 10 years working in direct-to-consumer streaming video. He's currently a Senior Product Manager at Warner Bros. Discovery on the Golf Digest team, which uses Brightcove for both ad-supported and premium subscription products.


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