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Interactive Streaming: From Internal Comms to Marketing, How to Use it for Deeper Engagement

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If you want your video to get noticed and really engage a viewer, interactivity is no longer a “nice to have'' — it’s essential. In fact, in a recent survey, more than half of B2B buyers said interactivity is key in helping them make a purchase decision.1 And on the B2C side, 71% of consumers worldwide said video with interactive features such as “buy now” links are essential when shopping online.2

While all the bells and whistles of interactivity can be exciting, it can also be intimidating to know where to start and how to use it most strategically. So join us for this informative webinar and learn how to leverage interactivity to boost engagement for all your audiences, and get tips for applying it to your particular business needs.

Audience Takeaways:

  • How interactivity lets your content stand out from the competition while driving measurable engagement
  • How to apply interactive elements to specific use cases for both internal communications and marketing
  • The value of using interactivity to engage dispersed audiences and to confirm knowledge
  • How to create more personalized experiences to better connect with audiences and increase engagement
  • How to use interactivity to gain insight into viewers and improve future content performance


Ryan Connolly

Director, Client Strategy and Solutions

Ryan Connolly is the Director of Client Strategy and Solutions at Brightcove where he helps develop new innovative market driven solutions. Ryan has over 10+ years in the video streaming and distribution field working for large broadcaster such ESPN and NBC where he was apart of two Emmy award winning teams before working for Online Video Platforms Ooyala and Brightcove.

Patrick Farley

Product Manager for Interactivity

Patrick Farley is the Product Manager for Interactivity at Brightcove, based in the Boston office. Prior to joining Brightcove, Patrick worked for four years at HapYak Interactive Video as Director of Customer Success managing the CS team, driving platform roadmap and development of their interactive studio.

Megan Felz

Senior Product Marketing Manager

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