Almost half of the enterprise audience (49 percent) find internal company meetings to be the most valuable use case for live-streamed video
BOSTON--Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced the findings from its 2018 Enterprise Video Survey, analyzing live-streamed video preferences in the workplace. The study found that of enterprise employees who have experienced live-streamed video at work, 94 percent enjoy at least one event to be live streamed, and among those respondents, 67 percent actually prefer live-streamed to pre-recorded video for at least one event at work. Looking at the most preferred work situations in which employees prefer live-streamed video, 49 percent stated for internal company meetings, 37 percent for conference keynotes, and 33 percent for an internal company update or announcement.
The survey also found that live-streamed video is particularly impactful to employees under 40 years of age. Among those who have watched a live-streamed video at work:
- 61 percent of 18-39 year olds enjoy the ability to interact in real-time; compared to 50 percent of employees of all ages
- 53 percent of 18-39 year olds feel they can obtain information more quickly through live-streamed video; compared to 45 percent of employees of all ages
- 52 percent of 18-39 year olds feel that live-streamed video is more natural than pre-recorded video; compared to 44 percent of employees of all ages
While live-streamed video has become an increasingly-popular trend within the enterprise, 77 percent of enterprise employees surveyed reported experiencing some issues while watching live-streamed video at work, underscoring the importance of integrating a robust video solution that delivers a reliable, high-quality live-streamed video experience. The most common issues experienced by these employees include: buffering (51 percent), poor sound quality (41 percent), poor video quality (27 percent), and disconnections (27 percent).
“Live-streamed video has many benefits within the enterprise as it allows for authentic and impactful communication amongst employees,” said Charles Chu, Chief Product Officer, Brightcove. “While the demand for live-streamed video within the workplace is rising, it’s also important for enterprises to implement the right video solution in order to reduce the challenges that can occur by virtue of live streaming. Partnering with a video solution like Brightcove that has the ability to deliver seamless and reliable high-quality videos is the most seamless way to execute a successful and practical live-streamed video strategy.”
All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 765 full-time employees (ages 18+) at companies employing 500 people or more. Fieldwork was carried out online and undertaken in September 2018.
YouGov is a leader in global market research, providing insights into the thoughts, perceptions, and habits of people in over 60 countries worldwide. YouGov uses a proprietary panel of over six million globally to conduct its research.
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. A pioneering force in the world of online video since the company’s founding in 2004, Brightcove’s award-winning technology, unparalleled services, extensive partner ecosystem, and proven global scale have helped thousands of companies in over 70 countries achieve better business results with video. To learn more, visit www.brightcove.com.