Press Release

Brightcove to Expand Secure Multi-screen Content Delivery with Widevine Digital Rights Management Technology

April 17, 2012

Cloud-based solution will allow publishers to easily DRM-package premium video content for delivery to hundreds of millions of consumer electronics devices

LAS VEGAS, April 17, 2012 -- Brightcove (NASDAQ: BCOV), a leading global provider of cloud content services, today announced it has become a Certified Widevine Implementation Partner, which will open the door for Brightcove Video Cloud online video platform customers to package, securely distribute, and protect playback of video content on more than 440 million consumer electronics devices through Google’s Widevine multi-platform digital rights management (DRM). The combination of Brightcove’s newly announced Video Paywall Solution Framework and Widevine DRM will create a robust foundation for digital media publishers to roll out revenue-generating pay media services across smartphones, tablets, PCs, and smart TVs.

With Widevine, Brightcove will add support for one of the most widely deployed DRM solutions in the market, which, according to Widevine, reaches more than 440 million devices, including more than 270 million televisions, Blu-ray players, set-top boxes, and game consoles. The announcement comes as online video consumption rates continue to escalate*, allowing media publishers to capitalize on the growing popularity of long-form, premium TV content on the Web.

“Brightcove’s support for Google Widevine will make it easier than ever for Brightcove customers to implement DRM capabilities that are such a critical element to premium multi-screen video offerings,” said Eric Elia, vice president of TV solutions at Brightcove. “This will eliminate a great deal of the cost and complexity normally required to implement DRM across the broad range of devices that our customers are reaching.”

Brightcove plans to incorporate cloud-based Widevine DRM packaging into the Video Cloud media asset ingestion process. This will allow content owners and licensees to securely upload premium content and have it programmatically encrypted and packaged with Widevine DRM. Once packaged, these assets can then be distributed via Video Cloud to distribution partners and content delivery networks for delivery to consumer experiences on PCs, smartphones, tablets, smart TVs, gaming consoles and other consumer electronics devices that support the Widevine technology.

Widevine DRM will join the multi-layered suite of Video Cloud content protection capabilities, which includes Adobe Flash Access DRM, Apple HTTP Live Streaming (HLS) encryption, domain restrictions, player whitelisting, and others.

Brightcove today also introduced its new Video Paywall Solution Framework at the 2012 NAB Show in Las Vegas (see separate release). On display at NAB booth SL10505, the Video Paywall Solution Framework combines the scale, reliability and multi-screen reach of its Video Cloud online video platform with best-in-class paid content, DRM and content protection technologies from several Brightcove Alliance partners.

Pricing and Availability
Integrated cloud packaging with Widevine DRM is not yet generally available. When generally available, the Widevine DRM technology will offered at additional charge to Video Cloud Enterprise Edition customers. For details, please contact Brightcove Sales at

About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, provides a family of products used to publish and distribute the world’s professional digital media. The company’s products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, a pioneering content app platform. More than 3,800 customers in over 50 countries rely on Video Cloud to build and operate media experiences across PCs, smartphones, tablets and connected TVs. For more information, visit

*According to research from comScore, overall online video consumption grew by 44% between December 2010 and December 2011, and average hours watched per month increased 59% over the same period.

Press Contacts
North America
Erika Shaffer
SutherlandGold Group for Brightcove

Sheena Riviera
AxiCom for Brightcove
+44 20 8392 4064

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's Registration Statement on Form S-1 (Registration No. 333-176444), which was declared effective by the Securities and Exchange Commission on February 16, 2012. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.