2018 was a great year here at Brightcove, in part due to the vast number of products we shipped to the market. Before we get fully engrossed in an exciting new year, we wanted to take a step back and do a quick recap on some of our favorite launches and product updates from the last 12 months. Read on to learn more:
Brightcove Video Cloud
Make translated or voice-over videos easily with multiple audio tracks
Admin auditing: How long has it been?
Looking for a video?
Upload Module overhaul: See your progress
Update your playlist
Play on Player editor
The new Player editor makes it easier than ever to modify your video player and truly make it your own. You can select the editing options in the new tabbed structure, and even use a new feature that lets you change the shape and location of your “Play” button. As you make changes, you can see your player settings change in real time. Need help navigating? Check out our guides!
Server-Side Ad Insertion
Get in the advertising mode
Defend against the dreaded ad blocker
Ad Block Detection and Auto-Failover is now available in Brightcove. When ad failover is turned on, the Brightcove player will automatically request an SSAI stream if it detects an ad blocker present in the browser. This feature allows for seamless execution of client-side IMA- or SSAI-based ads based on the detection of ad blockers — allowing you to recover 10–30 percent of ad revenue lost to ad blockers. Let’s get your failover set up!
A whole new look and feel
Extend the reach of your live content: Create clips and push to social
Fight for your Facebook rights manager
Social video captions: The sound of silence
You now have the ability to add closed caption files to your videos on Brightcove Social. With this feature, your viewers can watch your videos with the sound off on social channels. Furthermore, adding captions to your social videos can have a positive impact on your search engine optimization. Start adding captions today!
Does your marketing team use UTM Codes?
Brightcove Audience now tracks standard UTM attributes, as well as video viewing data. It then syncs these attributes to your marketing automation platform, giving you access to even better data tracking. Start getting better data now!
Increase open rates: Easily embed your videos in your emails
Brightcove’s Video Marketing Suite has made it easier to start sending videos in your email campaigns with the new “Publish to Email Landing Page” feature. We have seen that videos in your email campaigns increase open and click through rates. Now your prospects will notice, open, and read your emails in even higher numbers. Check out our step-by-step walk-through!
Avoid building separate event pages: Live stream on your website
With the new In-Page Experience Live Template, you can embed your live stream into your existing web pages, templates, and CMS. The new template offers similar functionality as the Live template, such as event countdown and pre-, during, and post-event states. Set your In-Page Live up now!
OTT Flow had 40+ feature updates in 2018, including In-App Purchasing for iOS, Authenticated VOD Support, the ability to binge watch through your App, and much more! Want to learn more? Get a detailed walk-through of our OTT Updates with our subject matter expert.