Video is a highly effective internal communication tool—an ideal way to deliver messages across an organization in seconds. It has proven especially valuable for boosting employee engagement. In fact, 54% of human resources communications professionals report that employees expect video communications from their organization. When organizations use video to boost morale, they can enjoy significant benefits.
Advantages of Employee Motivation Videos
- Higher productivity and profitability
- Lower turnover and absenteeism
- Improved relationships and team building
WHY VIDEOS ARE AN EXCELLENT CORPORATE COMMUNICATION TOOL
Video is a natural medium for communication and learning, combining sound, visuals, and motion to capture attention. Employees are 75% more likely to watch a video than to read an email, document, or web article. Videos foster a stronger sense of connection and inspire employees to take the desired action.
Advantages of Videos for Internal Communications
- Speed: Videos can convey information in seconds or minutes, often replacing lengthy written content.
- Time savings: Videos ensure everyone is on the same page, eliminating the need for costly in-person meetings or long email threads.
- Easy access: Videos are accessible on a variety of devices, including desktops and mobile phones, and can be replayed as needed. Notably, 35% of employees stream video messages on their mobile devices.
EFFECTIVE TYPES OF VIDEOS FOR INTERNAL MESSAGING
Videos are an excellent way to break important news, foster personal connections, and ensure consistency across offices and teams. Consider these types of videos for corporate communications:
- Corporate news: Interview-style videos are ideal for clearly explaining changes or new initiatives. They keep employees informed about shifts in direction, structure, or strategy, addressing questions in advance to prevent misunderstandings.
- Event recaps: Videos highlighting employee events, such as award ceremonies, team outings, or annual celebrations, boost morale and foster a sense of community. Recap videos allow employees to relive the spirit of the occasion.
- Executive messages: Short video interviews with the CEO or other executives help create a closer connection between management and staff. Videos that showcase company leadership promote loyalty, boost morale, and foster transparency. Executives can discuss performance updates, team achievements, event news, new policies, or market changes.
CREATE THOUGHT-PROVOKING EMPLOYEE COMMUNICATIONS
The benefits of an internal video program are clear: Video messages save time and resources while increasing understanding and transparency. They also contribute to a more connected and motivated workforce.
Ask yourself whether every memo, leadership email, or internal newsletter could be replaced with a video. Once you find the inspiration, focus on one type of message to start. Coordinate with your video team, plan upcoming content on a calendar, and schedule speakers and resources. With these steps, you’ll be well on your way to effectively boosting employee motivation and satisfaction.
