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OTT ADVERTISING IS HITTING ITS STRIDE

Traffic is high and growing rapidly on connected devices (CTV). This high traffic, in addition to the uncluttered, hi...
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HOW TO CALCULATE AND INCREASE SUBSCRIPTION VIDEO TRIAL CONVERSIONS

Increasing conversions requires properly measuring the free trial conversion rate and employing today’s free trial be...
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Q4 2019 GLOBAL VIDEO INDEX: CTVS GAIN, SMARTPHONE VIDEOS UP

Brightcove’s Q4 2019 Global Video Index found a big increase in the time spent viewing streaming video on a pair of d...
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Q3 2019 GLOBAL VIDEO INDEX: OTT SPORTS CONTENT SCORE

Sports franchises have discovered that if you want to reach a larger audience, you need to be available on any device...
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PAYTV OPERATORS WILL NEED OTT TO OFFSET CORD-CUTTING LOSSES

OTT content will be be a crucial tool for pay-TV providers hoping to increase revenue and retain subscribers in comin...
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//Video Addict// Vol.6 rtv Mr. Suzawa (Part 2) – Initiatives Focused on Local Communities and Human Resource Development

In the first part, Mr. Susawa talked about his passion for local sports and regional development. In this part, he wi...
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//Video Addict// Vol.6 rtv Mr. Suzawa (Part 1) – The birth of a distribution man specializing in local sports

RTV operates the American football video media “American Football Live by RTV” and distributes small-scale local spor...
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//Video Addict// Vol.5 MBS Murata (Part 2) – Building up a track record and communicating it

In the first part, we talked about Mr. Murata's career at MBS. In this part, we will hear more about the company's ap...
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//Video Addict// Vol.5 MBS Murata (Part 1) – From Bamboo Research to Video Distribution Business

Video Addict Vol.5 will be covering the MBS Broadcasting Corporation, a broadcasting station based in Osaka.

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