The Power of Addressable Live TV with Seven West Media

The Power of Addressable Live TV with Seven West Media

BRIGHTCOVE

Hear from the Chief Digital Officer of Seven West Media, Clive Dickens, to learn how the company became Australia’s first 24/7 live streaming service by building a scalable, binge worthy experience for viewers.

OTT 101: How to be Profitable

OTT 101: How to be Profitable

PLAYTV by Brightcove

This episode will take you through the different types of business models, distribution channels, and best practices when launching or expanding your streaming business.

Video Vocab: Viewability

Video Vocab: Viewability

BRIGHTCOVE

Brightcove’s Ilya Degtev talks about Viewability. Watch to learn what it means, why it matters, and how to use it to start sounding like the video advertising expert you are.

7 Ways To Drive More Revenue With B2B Video Marketing

7 Ways To Drive More Revenue With B2B Video Marketing

Here’s a pretty amazing fact:

People retain 95% of a message when they watch it on video compared to 10% when they read it as text.1

No wonder video has quickly become THE go-to medium for B2B marketers who want to connect with customers, build pipeline, and better engage audiences.

Are you ready to get better results from your video strategy? This guide will give you best practices (with examples) on how to:

  • Increase the ROI of your content marketing
  • Target key prospects more effectively with personalized insights from video viewing data
  • Improve your conversion rate and build pipeline by combining video engagement, analytics, and marketing automation

Download the guide today and drive more revenue with B2B Video Marketing.

1Forbes

Connecting With Customers In The Age Of Acceleration

Connecting With Customers In The Age Of Acceleration

An MIT Sloan Management Review Executive Guide

What customers expect from brands have changed dramatically in the past couple of years, and so have the ways we connect with the people who are essential to our success. These are the topics explored in this executive guide from MIT Sloan Management Review. Sponsored by Brightcove, the guide offers insights and perspective you can use as your company looks to address these challenges in the year ahead.

Here are just a few highlights:

  • Making meaningful customer connections in a new era
  • Developing strategies for meeting new customer expectations
  • Earning customers’ trust, love, and respect for your brand
  • New ways to use video to connect with every important audience

Don’t miss this eye-opening guide – download it today.