Video Can Engage Key Prospects At Every Stage Of Their Journey

Video Can Engage Key Prospects At Every Stage Of Their Journey

See how in our guide, “Next-Level Video Marketing”

Regardless of the type of content you create, it won’t get the job done if your buyers aren’t engaged. Buyers today are drawn to entertaining, engaging content – and that’s where video stacks up extremely well against all other formats.

In this guide, you’ll learn about:

  • The various types of videos and where they fit into the buyer’s journey
  • The value of video’s ability to provide rich data at every point in the decision-making process
  • The challenges of taking a data-driven approach to video marketing
  • Best practices for creating and promoting video that will drive engagement

By using the right video at the right time, you can keep your buyers engaged – wherever they are in their journey.

2021 State Of Video Marketing

2021 State Of Video Marketing

In B2B marketing, video and interactive content is key for engaging buyers and especially for creating awareness.

In fact, Demand Gen’s Report 2021 Content Preference Survey, which was sponsored by Brightcove, showed that 46% of buyers turned to video and interactive content in the early and mid-stages of their purchasing process.

The Demand Gen report explores how marketers are realigning their digital strategies with video to create better experiences for buyers.

It covers:

  • New metrics marketers are using to determine the impact of video on ROI
  • How marketers are evolving video content for internal and social channels
  • The rise of video podcasts
  • How the pandemic strengthened the case for video
  • The power of 1:1 and embedded video to turn prospects into buyers
  • And much more

Download the guide today!