JESS R on December 18, 2024
Home / Analytics
You need a guide.
Video platforms are not all the same – far from it. The Marketer’s Guide to Investing in ROI-Driving Video Marketing Solutions tells you what you need to know to choose the right one for your business. In it you’ll find:
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JESS R on December 3, 2024
Home / Analytics
ANALYST REPORT
Streaming platforms and operators recognize the crucial importance of analytics, but need to decide whether to build their own analytics capabilities from scratch or buy an off-the-shelf video analytics platform, which can accelerate time-to-value. They must also consider whether to focus on building a data lake to collect retrospective data, or on providing business-facing analytics tools that can proactively identify trends that drive customer engagement, acquisition, revenue and engagement.
Download this report for tips on how best to define a video analytics strategy