ACCELERATE TIME-TO-VALUE WITH OFF-THE-SHELF VIDEO ANALYTICS

Streaming platforms and operators recognize the crucial importance of analytics, but need to decide whether to build their own analytics capabilities from scratch or buy an off-the-shelf video analytics platform, which can accelerate time-to-value. They must also consider whether to focus on building a data lake to collect retrospective data, or on providing business-facing analytics tools that can proactively identify trends that drive customer engagement, acquisition, revenue and engagement.

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