Brightcove Insights For

Digital Marketers

6 Things You Need to Build an In-House Video Studio

6 Things You Need to Build an In-House Video Studio

You’ve probably heard that you need to be making more videos for your company, and maybe you’ve even started to try and figure out how to make that happen. From product marketing to recruiting, to social media, internal communications, and customer support, videos are key in getting information to your customers, employees, and audienc...

How to Create Immersive Video Experiences

How to Create Immersive Video Experiences

This blog post is the second in a series of 5 expanding on Brightcove’s INBOUND presentation to help every video initiative deliver better value. I recently took a trip to the South of France. Even now, months later, I find myself reflecting fondly back on the vacation, and remembering details of my days, things I ate, and places I saw.

Amp Up Your Video Marketing: Tie Video to Revenue

Amp Up Your Video Marketing: Tie Video to Revenue

This blog post is the first in a series of 5 expanding on my INBOUND presentation to help every video initiative deliver better value. Video is Measurable. Measure it. In today’s digital world, information is everywhere. Content is multiplying at warp speeds, always on, constantly competing for our attention.