Brightcove Insights For

Digital Marketers

5 Videos Your Company Needs Now

5 Videos Your Company Needs Now

Your prospects will do tons of research on your company, service, or product before they pick up the phone, fill out a form, or start a live chat through your website. Videos in every area of your digital presence can give them an immediate peek into your brand and offerings before they reach out for more information.

Six Pillars of Video Storytelling

Six Pillars of Video Storytelling

Video is one of the top avenues for marketing, but it’s no longer as impactful to just set up a camera and become a talking head without clear direction or a purpose. Instead, the most effective videos tell a story. They evoke emotion, get to the heart of your audiences’ pain points or desires, and present an actionable solution.