How to Identify a Great Story
How to Identify a Great Story
PLAYTV by Brightcove
Brightcove’s Nathan Veer explores techniques to help us identify a story and offers a simple 3-step exercise to determine if it is a good fit for video.
Streaming Best Practices for B2C Marketers
Streaming Best Practices for B2C Marketers
PLAYTV by Brightcove
DESCRIPTION
From social media to online experiences, consumers around the world rely on video to explore brands, learn about products, and ultimately make purchase decisions. Video gives businesses a compelling way to bring products to life and build trust with their audiences. In this episode featuring insights from interviews with a wide range of B2C marketing leaders, a B2C industry expert looks at how leading brands are implementing streaming-first strategies, creating omnichannel video experiences for customers, and driving revenue across the buying journey.
WHAT IS PLAYTV?
PLAYTV is Brightcove’s very own, award-winning streaming service dedicated to everything that matters in digital media.
Available on any device and anywhere in the world, PLAYTV provides news, analysis, documentaries and interviews offering fresh ideas, actionable tips and thought-provoking inspiration for using video to connect with any audience.
Explore PLAYTV’s streaming library featuring thousands of videos and hundreds of hours of content investigating all the ways to elevate the way people build and share ideas with the world.
From marketing and monetizing to creating and connecting, PLAYTV by Brightcove is the #1 resource all about using streaming and digital media to empower your business.
Learn more about the power of PLAYTV by Brightcove.
See how Brightcove can make your business video bingeable just like PLAYTV. Brightcove CorpTV.
ABOUT BRIGHTCOVE:
See how Brightcove streaming technology and services can power the audience journey for businesses and brands around the world. Engage Your Audiences
Streaming is the best way to attract and retain talent, engage your workforce, and strengthen your culture. Sell More Products
In a marketplace that grows more crowded by the day, streaming cuts through the noise — from awareness all the way to retention. Monetize Your Content
Creating compelling content takes time, money, and effort – so it has to drive revenue.
Streaming can have a huge impact on your business. And Brightcove can have a huge impact on your streaming. Find Out More.
How Do You Optimize Content For Your OTT Service
How Do You Optimize Content For Your OTT Service
PLAYTV by Brightcove
Brightcove marketing expert, Ellen Gorman is joined by Golf Digest’s Peter Slavish to optimize content for distribution and monetization on connected tv apps and OTT services.
Video Distribution Done Easy – Brightcove Gallery
Video Distribution Done Easy – Brightcove Gallery
BRIGHTCOVE
Video distribution done easy. Customizable templates and a user-friendly interface let anyone build interactive video experiences, branded portals, and video-focused landing pages in no time at all.
How Do You Prioritize Video Creation & Productions
How Do You Prioritize Video Creation & Productions
PLAYTV by Brightcove
Brightcove Marketing expert, Matt Noyes chats with the CEO of Ascend2, Todd Lebo about how to efficiently prioritize a video project now that video is a must have feature of your marketing plans.
B2B Survey: The 95% Rule Of Video Marketing
B2B Survey: The 95% Rule Of Video Marketing
BRIGHTCOVE
You know video marketing is important — but how can you prove it? Use the data. B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey Supercharge your B2B video marketing with insights into when, how, and why B2B buyers use video. We partnered with Ascend2 to survey over 300 professionals responsible for making purchase decisions for their organizations, and here’s just a sample of what we learned:95% of B2B buyers say video plays an important role in deciding to move forward with a purchase.70% say video beats research reports, webinars, infographics, books, and whitepapers in creating awareness of business challenges.93% of B2B buyers say video is important in building trust in a brand. Find out why B2B buyers consider video the content format that packs the biggest punch, and make your video marketing work as hard as it possibly can. Because when B2B buyers press play, you see results. Download the report now.
7 Ways Streaming Can Accelerate Video Marketing
7 Ways Streaming Can Accelerate Video Marketing
BRIGHTCOVE
Did you know there are hidden features in the streaming portion of your video marketing solution—features that can accelerate performance by increasing the flexibility, interactivity, reliability, control, and reach of your message? This non-technical episode will provide digital marketers with real-world strategies for maximizing video marketing investments and discuss the importance of load time, stream quality, player branding, engagement, intellectual property protection, and more.
Great Stories to Best Picture: Conversation With Siân Heder
Great Stories to Best Picture: Conversation With Siân Heder
PLAYTV by Brightcove
There are storytellers…and then there’s Siân Heder, the writer and director of CODA, winner of this year’s Oscars for Best Picture and Best Adapted Screenplay. If Sian believes in a story, she will stop at nothing to tell it: Her first feature, Tallulah, took nine years to get the green light. CODA required her and her crew to learn American Sign Language to communicate with the cast. In fact, when she was making the film — oh, we’ll just let her tell it. Don’t miss what she has to say about what makes a great story, the importance of persistence, and the need for creators to stick to their artistic vision.
Video Vocab Ad Server vs. DSP vs. SSP
Video Vocab Ad Server vs. DSP vs. SSP
PLAYTV by Brightcove
Brightcove’s Ilya Degtev takes us through three advertising terms, Ad server, DSP, and SSP. Watch to learn what they mean, why they matter, and how to use them to start sounding like the video advertising expert you are.