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Part of the Brightcove Customer Series, this video will help you learn how to create, manage and publish playlists in Video Cloud. Different types of playlists will be reviewed as well as some best practices and usage case studies.
BRIGHTCOVE
Every day, businesses all over the world use streaming video to bring you their story. But at this time of year, the real magic of video is in how it helps you to tell yours.
PLAY Season 2 is all about how to best monetize your content so you can keep growing your audience, your revenues, and your business. We’ll be exploring the best video ad strategies with Magnite, the world’s largest independent sell-side advertising platform. We’ll look at when it’s time to trade up from the all-in-one-box solution to a platform that’s more versatile. And we’ll go deep on quality of experience, or QOE, and reveal the four key metrics that determine whether viewers stay or go. So be sure to check out all the great content we have for you on demand and completely free — in PLAY Season 2.
Episode 1 – View From the Top: Optimal Strategies for Video Advertising
Episode 2 – Have You Outgrown Your OTT Solution?
Episode 3 – Metrics that Matter: Quality of Experience
Episode 4 – Everything to Everyone: Monetizing A Global Media Business with Yahoo
Building connections, delivering consistent information, and reinforcing company culture can be difficult in today’s workplace – HR and internal communications teams are challenged to bridge these gaps. Luckily, video provides a powerful tool to do so. Streaming employee initiatives like all hands, internal training, and executive communications, enables you to make more resources available and increases employee engagement. This discussion will be about how internal comms and HR pros use video in their strategies and best practices.
Guest: Patrick Felder, SVP, Employee Success, Salesforce
Patrick joined Salesforce in 2020 and serves as SVP Employee Success (HR) for the Engineering and Product development teams (~15K HC globally). Patrick also leads for Employee Success for Salesforce India. His current responsibilities include all Talent and People strategies, organizational effectiveness, executive leadership development, global talent management, succession planning and organizational design.
Before Salesforce Patrick was VP Human Resources at Dell Technologies. Patrick has over 20 years HR experience leading global Sales, Services, Support, and G&A organizations. Patrick has also been the HR lead for country, regional and global organizations.
Patrick has led multiple Employee Resource Groups, and currently serves as executive sponsor for BOLDforce ERG, and the Texas ERG Council for SalesForce. Patrick’s community involvement includes the Austin Blackfund, and past service on the Board of Directors for United Way Capital Area, and Mainspring Schools.
Guest: Tatsuo Kinoshita, VP, Chief Human Resources Officer, Mercari
Mercari is a Japanese eCommerce company, known for being the first unicorn in Japan. Mercari recently expanded into Japan/US and also established their tech center in India. Prior to joining Mercari four years ago, Tatsuo started his career with Proctor & Gamble and then moved to GE where he worked in Japan and regional APAC HR roles over a 20-year career.
He is currently based in Tokyo, Japan but he has worked in KL, Malaysia for 4 years as the senior HRBP of the APAC region and led talent and organization development for the region.
Guest: Trish Stiles, Chief People Officer, Brightcove
Trisha Stiles has more than 20 years of experience leading human resources for Fortune 500 companies, including Tableau, a Salesforce Business Unit, CBS Interactive, and GE/NBC Universal, and she is a graduate of the GE Human Resource Leadership Program known for HR excellence. At Brightcove, Stiles oversees all aspects of human resource strategy, encompassing talent and performance management, spearheading diversity, equality, and inclusion initiatives, developing competitive people practices, and reinforcing the company’s strategic direction and business growth. Before Brightcove, Trisha served as vice president of employee success at Tableau, overseeing human resources strategy for Tableau’s global engineering, product and marketing teams. She managed equality, talent attraction, and organization strategy to bolster company growth and employee performance. Prior to Tableau, Stiles was the Head of HR for CBSI, where she helped build the culture across the CBS/CBSi brands and scaled the streaming business.
Stiles holds a MA from Teachers College of Columbia University in Organizational Psychology, Org. Development, Change Management, and Leadership, and a BA in Psychology from UC Santa Barbara.
SEEK, Asia owns a number of recruitment sites, but they do much more than help people find jobs. Working with content creators, producers, and media companies, they have built a library of over 1600 free videos to enable their clients to improve their skills, their prospects, and their careers. In this episode of PLAY, Brightcove CEO Marc DeBevoise talks with SEEK, Asia CEO Peter Bithos about his vision for the company, the impact streaming video has had, and how he plans to build on their success.
Guest: Peter Bithos, Chief Executive Officer, Asia, SEEK
Peter is the Asia CEO of SEEK, which operates leading employment platforms JobStreet and JobsDB. In his role, Peter is responsible for leading and driving the business’ growth and operations, while building on the company’s success and presence throughout the region. He brings over 20 years of experience in the Tech, Media and Telco sector, including a decade building and growing P&Ls across Asia.
His career includes various CEO and senior management positions encompassing both developed and developing markets and covering a spectrum of companies from start-ups to large enterprises. Peter’s notable achievements include scaling up digital businesses from scratch and helping spearhead one of the world’s most successful telco transformations over the past decade. He has a proven track record of leading digital business transformation programs and building strong company cultures in diverse markets across Asia Pacific and the United States.
He was previously the CEO of premium digital streaming service HOOQ, a joint venture between Singtel, Sony, and Warner Brothers. Peter also held senior roles at Singtel, including Chief Operating Officer of Globe Telecom in the Philippines.
Prior to that, he was CEO of Virgin Mobile Australia, and Director of Strategy and Corporate Development of Optus in Australia. He also has nearly a decade of strategy consulting experience, having served in a management capacity with Bain & Company.
Peter, who was born and educated in the United States, currently lives in Singapore with his wife and three daughters.”
Guest: Marc DeBevoise, CEO and Board Director, Brightcove
Marc DeBevoise joined as our CEO & Board Director in March 2022 and is an accomplished leader with wide-ranging experience in the direct-to-consumer, media, streaming, and technology industries. Most recently prior to Brightcove, Marc led the global streaming, digital, and technology businesses and operations of ViacomCBS (now Paramount Global) as its Chief Digital Officer and CEO & President of CBS Interactive. During Marc’s leadership tenure, the company became a major player in direct-to-consumer streaming and a leading global Internet company, primarily driven by the founding and evolution of its streaming services, including Paramount+. Earlier in his career, Marc held executive positions at Starz and NBCUniversal and started his career in the Technology, Media, & Telecommunications investment banking groups at JPMorgan and Hambrecht & Quist.
Marc currently serves on the Board of The Door, a non-profit organization supporting at-risk youth in NYC and the Advisory Board of Antenna Group, a privately-owned international media and entertainment company in Europe.
Marc received his M.B.A. with distinction in Entertainment, Media & Technology, and Finance from New York University’s Stern School of Business and his B.A. in Economics and Computer Science from Tufts University.
Using streaming to improve the experience you offer your customers and deepen their engagement with you is a top priority for digital marketing pros today. In this informative PLAY episode, we focus on content trends that are driving business growth, the way consumer demographics are shifting and what that means for marketers, and technological advances in content distribution.
Guest: Chuck Gahun, Principal Analyst, Forrester
Chuck serves technology executives and digital business leaders. He focuses on strategies, execution, and evaluative research that helps leaders build the right digital portfolio that benefits the business and promotes a positive customer experience. His coverage areas are content management systems (CMSes) and digital experience applications, platforms, and services. Chuck’s research aims to enable leaders to drive value by harnessing the power of digital content management, intelligence, collaboration, and delivery applications and platforms.
Guest: Dana Cordova, Sr. Director, Regional Marketing, Americas, Brightcove
Dana Cordova is the Senior Director of Marketing at Brightcove. She is responsible for the strategy, planning, and execution of all marketing programs focused on pipeline growth and new logo acquisition for the Americas region.
Dana is a marketing leader with a proven track record of creating multi-channel marketing strategies that drive revenue growth. She has over twenty years of experience in demand generation, digital programs, customer acquisition, go-to-market strategy, and managing cross-functional teams.
When you put a lot of time and effort into your streaming content, you expect to get a lot out of it. In this episode of PLAY Season 3, Matt Noyes, Brightcove’s Senior Director of Product Marketing, will show you how to squeeze every last bit of value from your marketing video by using it strategically at every point in your customer’s journey. Watch it and learn how to use video in new ways – and take your results to a whole new level.
Guest: Matt Noyes, Senior Director of Product Marketing, Brightcove
Matthew Noyes is the Senior Director of Product Marketing at Brightcove and is predominantly focused on positioning and evangelizing the company’s enterprise portfolio. Matthew is a seasoned leader, practitioner, and evangelist focused on applying the latest product marketing theories, strategies, and tactics to help companies spanning the B2B and B2C spaces realize successful go-to-market outcomes. Recent projects and experiences include leading product marketing teams within SaaS companies ranging from CPQ for manufacturers to marketing automation and CRM for financial services
