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BRIGHTCOVE BYTES: COMBATING CHURN WITH CONTENT ENGAGEMENT INSIGHTS

bsp-admin-1 on January 6, 2025

OVERVIEW

Brightcove Bytes is a LinkedIn Live series that features industry leaders and subject matter experts addressing key video marketing and OTT trends in APAC.

According to S&P Global, streaming has been at the forefront of significant growth within the video industry in recent years. However given increased competition and economic climate, opportunities for growth are cautiously optimistic.

No streaming services are safe from churn, and this translates to reduced Customer Lifetime Value (CLV), and increased cost to build an audience.

How can OTT marketers combat churn without breaking the bank?

This session explores the role that content plays to combat churn and the data analytics needed to make informed business efforts to drive growth in the long run.

Speakers

Greg_Armshaw-bio

GREG ARMSHAW

Senior Director Strategy
Brightcove

Greg Armshaw is Senior Director of Strategy at Brightcove with more than 20 years of experience in the media and digital marketing industry. At Brightcove, Greg helped build its dominant position as the number one choice for delivering and monetising live and VOD streaming for Free-to-air TV, Pay TV Content Owners and Sports Content Owners.

IAN MCKEE

Founder and CEO
Vuulr

Ian McKee is the Founder and CEO of Vuulr. Originally from the UK, Ian has more than 20 years’ experience in the field of technology, digital marketing and disruptive innovations under his belt. In his first entrepreneurial venture, Ian founded Vocanic, a social media and digital marketing firm in 2004 and led the business to become the largest social media technology business in Southeast Asia. WPP Group acquired Vocanic in 2014 and integrated it into GroupM , the media investment arm of WPP.

In 2020, Ian was named by Business Insider as one of the top 10 leaders transforming media and advertising in Asia in 2020.

DRIVING SALES WITH E-COMMERCE VIDEO: WHY ONLINE SHOPPERS RELY ON IT

bsp-admin-1 on January 6, 2025

OVERVIEW

The e-commerce landscape is more competitive than ever, and online shoppers want help choosing which brands and products to buy. As attention spans decrease and shopping options increase, video has become an essential part of the process. In fact, 85% of consumers worldwide rely on video when they shop online. Don’t miss this webinar and learn how you can incorporate more video into your e-commerce strategy to engage potential customers and drive sales.

Audience Takeaways:

  • How consumers use video segmented by region, age, and shopping frequency
  • What types of video content consumers are more likely to watch and trust
  • Which product categories are consumers especially reliant on video for
  • How brands can use video to create a great customer experience

Speakers

JENNA BALEGNO

Chief Operating Officer
Ascend2

As COO and Research Director, my goal is to ensure Ascend2 remains nimble and innovative with our turn-key, research-based content solutions. I conceptualize all of our research programs and Ascend2-generated content, and ensure they are executed with a relevant and creative edge to maximize value for both our subscriber base and our partners. With over 12 years of experience in brand marketing and as the owner and operator of a creative marketing agency, I integrate a fresh perspective into the content we create and how it is used by our partners.

MATT NOYES

Senior Director, Product Marketing
Brightcove

Matt Noyes is director, product marketing at Brightcove, with an emphasis on its enterprise solutions. Matt is a product marketing practitioner and evangelist focused on applying theories, strategies, and tactics to realize successful go-to-market initiatives for B2B and business-to-consumer companies. Recent projects and experiences include leading product marketing teams within software-as-a-service companies ranging from “configure price and quote” for manufacturers to marketing automation and customer relationship management for financial services.

JILLIAN RYAN

Former Senior Director, Content Strategy
Brightcove

Jillian Ryan is the senior director of content strategy at Brightcove where she leads a team of content marketers and video producers that create strategic, engaging, and compelling stories about the power of video that means business. Prior to joining Brightcove, Jillian spent six years at eMarketer as the principal analyst focused on B2B marketing and advertising. Before that, Jillian also worked for B2B software companies and digital publishers driving content and social media strategy. She is a frequent presenter at industry events such as The B2B Marketing Exchange, Advertising Week and Social Media Week and her commentary has been featured in Bloomberg, CNN, The Wall Street Journal and Ad Week. A graduate of Adelphi University’s Honors College, Jillian is a Brooklyn native and a recovering travel writer.

INTERACTIVE STREAMING: FROM INTERNAL COMMS TO MARKETING, HOW TO USE IT FOR DEEPER ENGAGEMENT

bsp-admin-1 on January 6, 2025

OVERVIEW

If you want your video to get noticed and really engage a viewer, interactivity is no longer a “nice to have” — it’s essential. In fact, in a recent survey, more than half of B2B buyers said interactivity is key in helping them make a purchase decision.1 And on the B2C side, 71% of consumers worldwide said video with interactive features such as “buy now” links are essential when shopping online.2

While all the bells and whistles of interactivity can be exciting, it can also be intimidating to know where to start and how to use it most strategically. So join us for this informative webinar and learn how to leverage interactivity to boost engagement for all your audiences, and get tips for applying it to your particular business needs.

Audience Takeaways:

  • How interactivity lets your content stand out from the competition while driving measurable engagement
  • How to apply interactive elements to specific use cases for both internal communications and marketing
  • The value of using interactivity to engage dispersed audiences and to confirm knowledge
  • How to create more personalized experiences to better connect with audiences and increase engagement
  • How to use interactivity to gain insight into viewers and improve future content performance

Speakers

RYAN CONNOLLY

Director, Client Strategy and Solutions
Brightcove

Ryan Connolly is the Director of Client Strategy and Solutions at Brightcove where he helps develop new innovative market driven solutions. Ryan has over 10+ years in the video streaming and distribution field working for large broadcaster such ESPN and NBC where he was apart of two Emmy award winning teams before working for Online Video Platforms Ooyala and Brightcove.

PATRICK FARLEY

Product Manager for Interactivity
Brightcove

Patrick Farley is the Product Manager for Interactivity at Brightcove, based in the Boston office. Prior to joining Brightcove, Patrick worked for four years at HapYak Interactive Video as Director of Customer Success managing the CS team, driving platform roadmap and development of their interactive studio.

MEGAN FELZ

Senior Product Marketing Manager
Brightcove

STREAMING INSIGHTS: FINDING GROWTH IN ENTERTAINMENT STREAMING

bsp-admin-1 on January 6, 2025

OVERVIEW

Asia Pacific is home to an estimated 400 million OTT users. Despite the slowing rate of streaming growth in North America and Europe, Asia Pacific is seeing opportunities with revenues forecast to reach $52 billion in 2027; up by 62% from 2021, according to Digital TV Research report.

Global streaming players are setting their sights on expanding their presence across Asia Pacific. However, experts caution that Asia Pacific is not homogenous and there is a need to tailor strategies for consumer preferences across unique markets in the region for sustained growth.

Watch ‘Streaming Insights: Finding Growth in Entertainment Streaming’ now as we explore growth opportunities and solutions to strengthen acquisition and retain existing users.

Speakers

STEPHEN TRACY

COO
Milieu Insight

Stephen Tracy is a consummate educator whose hunger to learn and share his knowledge has defined his career. A passionate thought leader and teacher, Stephen’s published works go well beyond op-eds, with peer-reviewed research and a comprehensive data-analytics and research blog, known as Analythical.

He has also published a number of best selling courses on Udemy which have amassed more than 10,000 students. After 7 years of leading data and research teams at a number of global agencies, including Publicis and McCann, Stephen opted to join the startup world in 2018 where he is currently serving as COO at a fast-growing consumer analytics firm known as Milieu Insight.

JOE NGUYEN

Consultant
AVIA

Joe Nguyen is a consultant for AVIA – working with the Premium Video Advertising Committee – and also the Managing Director of VieON, a major OTT platform in Vietnam. He has been actively working to help the media industry move forward as technology and consumer behaviour evolves. He served as Chair of the Interactive Advertising Bureau (IAB) Southeast Asia – India and also currently on the Advisory Board of the Mobile Marketing Association (MMA). His roles have spanned from Chief Operating Officer to Chief Technical Officer to leading Sales & Marketing. Until recently, Joe was the Senior Vice President, Asia Pacific at comScore, Inc. Joe has over 20 years of senior management experience in Asia Pacific media, measurement, analytics and eCommerce.

JULIA LAUKEMAAN

Director, Product
Astro

An experienced media and subscription business executive with key track record in developing and launching Pay-TV and digital streaming products, Julia leads Astro’s Product team, ensuring an integrated product portfolio view, consolidated go-to-market and in life performance of all Astro products (accessible through set-top box platforms including Astro’s premium Ultra Box as well as Ulti Box, Astro GO and Astro’s multiroom services), NJOI and the standalone streaming service, sooka as well as Astro Fibre.

Greg_Armshaw-bio

GREG ARMSHAW

Senior Director Strategy
Brightcove

Greg Armshaw is Senior Director of Strategy at Brightcove with more than 20 years of experience in the media and digital marketing industry. At Brightcove, Greg helped build its dominant position as the number one choice for delivering and monetising live and VOD streaming for Free-to-air TV, Pay TV Content Owners and Sports Content Owners.

MARTY ROBERTS

Former SVP, Product Strategy and Marketing
Brightcove

Marty Roberts is the Senior Vice President of Product Strategy and Marketing for Brightcove, the global leader of video for business. Prior to joining Brightcove, Marty was the CEO and Co-founder of Wicket Labs, a leading audience insights platform accelerating growth for over 2,000 media and entertainment companies. Being a technology entrepreneur and driven by success, Marty’s focus is on advancing the media industry through data-driven, actionable insights.

Before Wicket Labs, he served as co-CEO of thePlatform, a subsidiary of Comcast, and a leading video management company for major media and entertainment companies. Marty spent nine years at thePlatform, in various roles of increasing responsibility, including Senior Vice President of Sales and Marketing. He also previously held marketing and product leadership roles at Giftcertificates.com and RealNetworks.

CAPTIVATING AUDIENCES WITH INTERACTIVE LIVE STREAMING

bsp-admin-1 on January 6, 2025

OVERVIEW

The increasing accessibility of high-speed internet and high penetration of smartphones is driving significant demand and consumption of digital video content across Asia Pacific. To capitalise on this opportunity, media and enterprise organisations alike are turning to live streaming as a way to increase engagement with their audience, boost sales, and strengthen customer relationships.

With the global live streaming market set to grow by USD 25.19 billion from 2021 to 2026¹, and Asia Pacific estimated to account for 49% of this growth during the forecast period², organisations across the region are well poised to take advantage of this opportunity.

Join Brightcove and Sendbird on Wednesday, 26th October, from 1:00PM – 2:00PM SGT as we share insights on the live streaming landscape in Asia Pacific, and discuss how your organisation can leverage interactive live streaming to create memorable experiences that engage your audience and deliver on revenue.

*¹ Technavio: Live Streaming Market by Product and Geography – Forecast and Analysis 2022-2026

² Ibid*

Speakers

SANGHEE LEE

Country Manager, Korea
Sendbird

Sanghee is the Country Manager at SendBird, Korea Inc., the world’s leading chat & messaging platform as a service in addition to voice and video. Sanghee’s responsibility as the Country Manager for Sendbird Korea, Inc. is to develop and execute a country-wide plan and vision, in line with Sendbird’s APAC regional strategy, that delivers transformational value to Sendbird’s customers, partners and employees. Previously, Sanghee joined Sendbird as the first employee in 2015 and over the past years, he has played various positions in Sendbird’s global HQ in San Mateo, CA including Head of Growth, Head of Marketing and Head of Operations.

Greg_Armshaw-bio

GREG ARMSHAW

Senior Director Strategy
Brightcove

Greg Armshaw is Senior Director of Strategy at Brightcove with more than 20 years of experience in the media and digital marketing industry. At Brightcove, Greg helped build its dominant position as the number one choice for delivering and monetising live and VOD streaming for Free-to-air TV, Pay TV Content Owners and Sports Content Owners.

AVIA ASIA VIDEO SUMMIT 2022

bsp-admin-1 on January 2, 2025

OVERVIEW

The Asia Video Summit is the annual marquee event of the Asian video industry and features incredible insight and commentary from decision makers and the people who will decide the fate of the Asian video industry.

The five key themes of the event are: The State of Video, News & Sports, The Future of Video, The Advancement of Advertising and Behind the Customer Experience.

BRIGHTCOVE HIGHLIGHTS

Solo Session: Making Every Stream Count: Capturing Audiences in a Mature OTT Market

Speaker:
Justin Barrett, Senior Vice President – EMEA & APAC Sales, Brightcove

In an age when viewers have increased expectations and growing appetites to watch extraordinary content on an ever-growing list of OTT providers, it’s more important than ever for content rights owners to think about how they can truly understand their audience, how to carve out their own niche in a saturated market, and the cost of operating at scale. In this session, Justin will share insights into the video industry, address the challenges and opportunities across APAC markets, and demonstrate how you can capture your share in the local OTT market.

Watch VOD now

Panel Discussion: Transformational Ad Tech

Panelists:
Ryan Pestano, VP, APAC, IPONWEB
Alysha Dino, Senior Director, Global Business Development, Publica
Tom Dover, Director, Video Marketplace Development, APAC, Xandr

Moderator:
Greg Armshaw, Sr. Director of Strategy, APAC, Brightcove

Digital marketing and the global ad tech industry are in a constant state of evolution. From changing consumer habits shaped by the global pandemic through to shifts in digital advertising brought on by the demise of the third-party cookie, there is no doubt the ad industry is undergoing a transformation.

In the face of these and other changes, the ability to be agile has never been so important; advertisers, agencies, and publishers need to stay on top of the changing landscape if they are to succeed. In this session we will look at some of the ad tech trends expected in the coming year and be prepared for what may be on the horizon.

Watch VOD now

Speakers

JUSTIN BARRETT

Former SVP, Sales
Brightcove

Justin Barrett leads the EMEA sales team in his role as SVP for Brightcove and is responsible for ensuring the business is best positioned to help organisations scale and improve their digital experience through video.

Justin has an extensive background in eCommerce and customer experience, having performed a variety of roles during his career at the likes of Lastminute.com and most recently as Head of UK Operations at Made.com.

Greg_Armshaw-bio

GREG ARMSHAW

Senior Director Strategy
Brightcove

Greg Armshaw is Senior Director of Strategy at Brightcove with more than 20 years of experience in the media and digital marketing industry. At Brightcove, Greg helped build its dominant position as the number one choice for delivering and monetising live and VOD streaming for Free-to-air TV, Pay TV Content Owners and Sports Content Owners.

BRIGHTCOVE GLOBAL STREAMING TECHNOLOGY SUMMIT 2023

bsp-admin-1 on January 2, 2025

OVERVIEW

Following on from KOBA, the Brightcove Global Streaming Technology Summit will delve deep into how media companies in South Korea can look to expand their global footprint and take advantage of the latest technology to drive their business success.

Join Brightcove experts and renowned media journalist, Jung-hoon Han, at the Fairmont Ambassador Hotel to learn more about the current landscape of the global streaming market, choosing the right streaming technology solution, and the growth potential of FAST in South Korea.

MARTECH TALK APAC – BE A PART OF THE RETAIL AND E-COMMERCE MARTECH TRANSFORMATION

bsp-admin-1 on January 2, 2025

With consumers increasingly demanding personalised experiences and seamless interactions across multiple channels, businesses are turning to martech to unlock new avenues for engagement and loyalty.

As a result, retail and e-commerce are undergoing a profound transformation driven by the integration of martech solutions. So how do you get on board?

Join Brightcove in the next episode of MarTechTalk with Kevin Craine, who hosts a panel discussion where we’ll explore:

  • Where your customer journey isn’t dealing with the questions shoppers need answers to before purchase
  • Using video at key customer journey touchpoints, including reducing returns
  • Buying complementary tech that keeps your CTO happy

Join this panel discussion to learn where your current customer journey is stopping your browsers from becoming purchasers.

Speakers

Greg_Armshaw-bio

GREG ARMSHAW

Senior Director Strategy
Brightcove

Greg Armshaw is Senior Director of Strategy at Brightcove with more than 20 years of experience in the media and digital marketing industry. At Brightcove, Greg helped build its dominant position as the number one choice for delivering and monetising live and VOD streaming for Free-to-air TV, Pay TV Content Owners and Sports Content Owners.

NEHA DADBHAWALA

Head Of Martech
SEEK

Neha Dadbhawala is a seasoned professional driven by the mantra of crafting scalable, high-performance, fault-tolerant, and available systems. She currently serves as the Head of MarTech at SEEK, leading the charge in constructing a sustainable and scalable marketing tech infrastructure tailored to serve both the candidate and hirer market segments in APAC.

With an unwavering focus on driving operational excellence and leveraging technology innovation, Neha’s leadership at SEEK APAC embodies her commitment to fostering agility and preparing organizations for scalable growth.

With a career spanning over 15 years across diverse sectors from customer success to digital marketing and operations, Neha brings a wealth of experience in this space . Prior to her current role, Neha held key positions in big tech companies like Macee, Intuit and Vmware building omnichannel marketing operations on a global scale.

PEGGY SALZ

Founder
MobileGroove

Peggy Anne Salz is one of the most influential and compelling speakers in the mobile marketing space. As the chief analyst and founder of MobileGroove — a top 50 ranked destination providing strategic content marketing to the global mobile industry and mentoring and consulting to tech start-ups—Peggy is recognized as one of the leading experts shaping the mobile world.

As a journalist, analyst, content strategist, and in-demand online talent, she produces webinars, podcasts, and video shows to educate marketers on the latest trends in mobile and app marketing, customer engagement and experience, and equip companies to achieve profitable and sustainable growth.

Peggy is also a nine-time author, a Forbes Senior Writer, and a guest contributor for a variety of leading media outlets, where she shares her insights into CX innovation, business transformation, and how brands and marketers can grow through building trust and driving loyalty.

BRIGHTCOVE LIVE IN AMSTERDAM

bsp-admin-1 on January 2, 2025

OVERVIEW

Brightcove Live In Amsterdam is not just an event; it’s a dynamic experience that captures the immediacy and undeniable excitement of a live, in-person gathering while bolstering the Brightcove brand.

This inaugural edition is an unique opportunity for media and enterprise professionals, press, analysts, and industry influencers to come together to hear from people who are transforming their businesses with AI, and create substantial industry connections to turbocharge their professional networks.

NAVIGATING AI: FROM HYPE TO IMPACT
During this insightful discussion, you will learn about the transformative role of artificial intelligence across varying industries. Leading AI experts go beyond the buzz to explore the current landscape of AI technologies, share practical insights, and showcase real-world applications.

Host:
Rob Ambrose, Media Technology Analyst – Caretta Research

Speakers:

  • Naser Bakhshi, Partner AI and Data – Deloitte
  • Chris Blandy, Director of Strategic Business Development for Media & Entertainment, Games and Sports – Amazon Web Services
  • Paul Kerrison, Gen AI Product Manager – ITV Studios
  • Bleuenn Le Goffic, VP, Business Transformation – Accedo
  • Scott Levine, Chief Product Officer – Brightcove
  • Aoibhinn Reddington, Co-Founder & CTO – NextHuman