With more digital content than ever before competing for your customers’ attention, how can you use Corporate TV to entertain your way to greater mind- and wallet-share?
Join streaming media expert Dan Rayburn, and Brightcove’s Director of Broadcast and Digital Content, Adam Jensen, as they discuss:
Adding interactivity to your video brings viewers into the experience and engages them on a whole new level. Want to learn how to take your video from something people watch to something they’re truly involved in? In this session, we’ll cover:
In this presentation with guest speaker, Forrester senior analyst Nick Barber, learn how businesses can use video for both employee and customer experiences, how to capitalize on key trends in the space and what capabilities businesses should consider when investing in a video platform.
Watch 2021 Sessions
PLAY 2021 is a virtual event that brings together attendees from around the world to explore the power of video – those pushing boundaries with video, forging their own paths, and not afraid to try something new. To watch sessions from PLAY 2021 on demand, visit www.brightcove.com/en/playtv/.
35+ Sessions
24+ Hours of Content
70+ Speakers & Thought Leaders
Adding interactivity to your video brings viewers into the experience and engages them on a whole new level. Want to learn how to take your video from something people watch to something they’re truly involved in?
In this session, we’ll cover:
● How to use and monetise interactivity
● Different kinds of interactive features
● Future trends
Senior Director Strategy
Brightcove
Greg Armshaw is Senior Director of Strategy at Brightcove with more than 20 years of experience in the media and digital marketing industry. At Brightcove, Greg helped build its dominant position as the number one choice for delivering and monetising live and VOD streaming for Free-to-air TV, Pay TV Content Owners and Sports Content Owners.
Country Manager, Korea
Sendbird
Sanghee is the Country Manager at SendBird, Korea Inc., the world’s leading chat & messaging platform as a service in addition to voice and video. Sanghee’s responsibility as the Country Manager for Sendbird Korea, Inc. is to develop and execute a country-wide plan and vision, in line with Sendbird’s APAC regional strategy, that delivers transformational value to Sendbird’s customers, partners and employees. Previously, Sanghee joined Sendbird as the first employee in 2015 and over the past years, he has played various positions in Sendbird’s global HQ in San Mateo, CA including Head of Growth, Head of Marketing and Head of Operations.
Product Manager for Interactivity
Brightcove
Patrick Farley is the Product Manager for Interactivity at Brightcove, based in the Boston office. Prior to joining Brightcove, Patrick worked for four years at HapYak Interactive Video as Director of Customer Success managing the CS team, driving platform roadmap and development of their interactive studio.
On January 26, 2022 Brightcove’s own Eric Rudolf joined Chief Evangelist for Glisser, Vanessa Lovett, in a webinar.
The focus of webinar was on:
Former VP of GTM Programs
Brightcove
Eric Rudolf is the VP of Go-to-Market (GTM) Programs for Brightcove, the industry leader in empowering organizations to touch audiences with video in bold and innovative ways. With 20 years in SaaS-based Enterprise Technology, Eric has led GTM strategy for multiple Gartner-named leaders. You may connect with Eric on LinkedIn, or send him an email any time at [email protected].
Video is a key strategic component to stay competitive in the business world and now, more than ever, that’s true for sales and marketing teams. Learn how to use video to shorten your sales cycles, increase your response rates, and hit targets more consistently.
This webinar is perfect if you:
VP North America
Shootsta
Chad Lakin is the vice president of North America for Shootsta, one of the world’s fastest-growing startups. He has many years of expertise in design, digital media and strategy. Since joining Shootsta in 2015, Lakin’s overarching leadership, strategy and wicked charm have consequently propelled the growth of the business to astronomical lengths. He’s heading up the company’s U.S. office to help bring the power of storytelling through video to more brand managers and people around the globe.
Director of Americas Field Marketing
Brightcove
Dana Córdova is a marketing leader with a track record for creating multi-channel marketing strategies that drive brand awareness and meet revenue targets. She’s experienced in all aspects of marketing and branding, with expertise in go-to-market strategy, demand generation, and digital programs.
As the Head of Marketing for the Brightcove Americas region she’s responsible for the strategy, planning, and execution of all marketing programs focused on pipeline growth and customer acquisition for the region.
Missed the Virtual Event? Watch the full webinar on demand.
Leveraging data at each stage of the audience lifecycle is the key to growing audience size and generating more revenue.
In this webinar, we’ll talk through the best tactics for audience acquisition, increasing conversions, driving engagement, saving those at-risk, and win-backs for members we’ve lost. These best practices can be applied to any video service and have a particular applicability to subscription video services with a need to increase audience lifetime value.
Audience Takeaways
Former SVP, Product Strategy and Marketing
Brightcove
Marty Roberts is the Senior Vice President of Product Strategy and Marketing for Brightcove, the global leader of video for business. Prior to joining Brightcove, Marty was the CEO and Co-founder of Wicket Labs, a leading audience insights platform accelerating growth for over 2,000 media and entertainment companies. Being a technology entrepreneur and driven by success, Marty’s focus is on advancing the media industry through data-driven, actionable insights.
Before Wicket Labs, he served as co-CEO of thePlatform, a subsidiary of Comcast, and a leading video management company for major media and entertainment companies. Marty spent nine years at thePlatform, in various roles of increasing responsibility, including Senior Vice President of Sales and Marketing. He also previously held marketing and product leadership roles at Giftcertificates.com and RealNetworks.
The CMO StraTech Summit combines the collective learning of CMOs from different industries and sectors across India to discuss best practices in recent times – from measuring marketing results to linking financial performances to marketing while meeting ever-changing customer expectations.
Dattatray from Brightcove joins the panel titled: Championing Data-Driven Marketing for ROI and provided insights on how organisations can prepare to transition into a more data-private world and address key elements in establishing value and engagement for the customer with video as a core strategy.
Sales Director, India
Brightcove
As Brightcove’s Sales Director, Dattatray consults enterprises, business conglomerates, and media companies by creating core business strategies with video in India. Dattatray has close to 15 years of rich experience in customer relationship management—addressing client’s pain points ranging from Video Marketing, IT Security, Networking and DC Solutions in large enterprise brands and the media sector in India.
At Brightcove, Dattatray is responsible for building business across the media, enterprise, and BFSI industries. In the region, he is supported by a team of professionals with expert knowledge on video as a platform.
Prior to Brightcove, Dattatray held various senior management and regional roles at Extreme Networks INC and Jainam Technologies Pvt. Ltd. in India.
Chief Marketing Officer
Bangalore International Airport
Head Marketing & Digital Titan
Titan & Tanishq International Markets
Vice President - Growth Marketing
Licious
