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MARTECH TALK APAC | THE MARTECH TRANSFORMATION IN FINANCIAL SERVICES – IMPROVING THE CUSTOMER JOURNEY

bsp-admin-1 on December 19, 2024

AGENDA

MARTECH TALK APAC | THE MARTECH TRANSFORMATION IN FINANCIAL SERVICES – IMPROVING THE CUSTOMER JOURNEY

Date:

Time: 

The integration of martech within the financial services sector heralds a significant shift in how institutions engage with customers and optimise their experiences.

Martech tools enable financial institutions to understand customer behaviour, anticipate needs and deliver personalised experiences across various touchpoints.

Join Brightcove in the next episode of MarTechTalk with Kevin Craine, who hosts a panel discussion where we’ll explore:

  • Where your current customer journey is failing to explain product complexity and intricacies
  • How best to use video at your key customer journey touchpoints
  • Which video activity is the most effective at achieving your goals

Join this panel discussion to learn how martech can help you transform your customer engagement for the better

Speakers

Greg_Armshaw-bio

Greg Armshaw

Senior Director Strategy
Brightcove

Greg Armshaw is Senior Director of Strategy at Brightcove with more than 20 years of experience in the media and digital marketing industry. At Brightcove, Greg helped build its dominant position as the number one choice for delivering and monetising live and VOD streaming for Free-to-air TV, Pay TV Content Owners and Sports Content Owners.

Pratyush Sinha

Head of Marketing
Blenheim Chalcot

Nikola_Maricic-bio

Nikola Maricic

Marketing Director APAC
Ria Money Transfer

KEVIN CRAINE

Host
Business Reporter

Kevin Craine is an investigative business and technology journalist, a process improvement expert, and an internationally recognized reporter on digital transformation. He was named the #1 Enterprise Content Management Influencer to follow on Twitter and has listeners and readers worldwide. He is the host and reporter for the weekly streaming talk shows “Digital Transformation Talk” and “MarTechTalk” for Business Reporter UK.

For nearly 20 years, Kevin has been the written voice for many of today’s leading technology brands, like IBM, Microsoft, Intel, and many others. From 2019-2023 he was content strategist, lead writer and producer for AIIM International. His book “Designing a Document Strategy” has sold in over 30 countries.

Kevin holds an MBA in the Management of Science and Technology as well as a BA in Communications and Marketing.

ACCEDO | BRIGHTCOVE: SURVIVAL OF THE STREAM: MASTERING STREAM QUALITY AND UX – AMERICAS EDITION

bsp-admin-1 on December 19, 2024

OVERVIEW

In today’s streaming world, viewers can be picky about their services. If a service buffers, freezes or is hard to navigate, they’ll find another. Kicking off with a session focused on the Americas, this webinar series hosted by Brightcove and Accedo will explore the importance of addressing common challenges like personalisation, content discoverability and streaming quality to stay ahead of the competition.

LEARN MORE ABOUT

  • How companies ensure consistent video performance across different devices and network conditions
  • Best practices for enhancing user experience through intuitive design, seamless navigation, and dynamic personalization
  • The role of advanced technologies in optimizing OTT platforms, from real-time analytics to video encoding standards
  • Strategies for integrating third-party tools and services to create a cohesive and reliable OTT ecosystem

Host:
Dana Cordova, Senior Director, Growth Marketing – Brightcove

Speakers:
Bill Scott, Business Operations Director – Accedo
Carl Rutman, Director, Sales Engineering – Brightcove

Speakers

DANA CÓRDOVA

Senior Director, Growth Marketing
Brightcove

Dana Córdova is the Senior Director, Growth Marketing at Brightcove. She is responsible for the strategy, planning, and execution of all marketing programs focused on pipeline growth and new logo acquisition for the Americas, EMEA & APAC regions. Dana is a marketing leader with a proven track record of creating multi-channel marketing strategies that drive revenue growth. She has over 20 years of experience in demand generation, digital programs, customer acquisition, go-to-market strategy, and managing cross-functional teams.

CARL RUTMAN

Director of Sales Engineering
Brightcove

Carl Rutman is the Director, Sales Engineering at Brightcove. Starting in 2007, he joined the Customer Support team, with his passion quickly growing from resolving complex customer issues to a thirst for a deeper understanding of the Brightcove architecture and many 3rd party integrations and solutions. Having mastered the art of CDNs, live streaming and the various ingestion methods, Carl switched roles and became a Solutions Engineer. Now, he enjoys assisting customers and prospects with integrating Brightcove into their organizations and workflows.

ACCEDO | BRIGHTCOVE: SURVIVAL OF THE STREAM: MASTERING STREAM QUALITY AND UX – EMEA & APAC EDITION

bsp-admin-1 on December 19, 2024

OVERVIEW

Whether you’re a veteran streaming service or preparing to launch a new platform, what your users think matters most. Wrapping up with a session looking at the Europe & Asia-Pacific regions, this webinar series hosted by Brightcove and Accedo will focus on what users find most important (and annoying!) in a streaming service, how to address common challenges in streaming quality, and how to stay ahead of the competition through personalisation.


LEARN MORE ABOUT

  • How companies ensure consistent video performance across different devices and network conditions
  • Best practices for enhancing user experience through intuitive design, seamless navigation, and dynamic personalisation
  • The role of advanced technologies in optimising OTT platforms, from real-time analytics to video encoding standards
  • Strategies for integrating third-party tools and services to create a cohesive and reliable OTT ecosystem

Host:
Markus Hejdenberg, Head of Product Sales & Marketing – Accedo

Speakers:
Bill Scott, Business Operations Director – Accedo
David Ferreira, Director, Account Management – Brightcove

Speakers

david-ferreira-bio

David Ferreira

Director, Account Management,
EMEA

David Ferreira is Director, Account Management EMEA at Brightcove. In his role, he leads a team responsible for a book of business of more than 300 customers across the region spanning both Media and Enterprise. David has a proven commercial track record, focused mainly in scaling go-to-market teams and tools in startups, scale-ups, and high growth business units within large global corporates. His experience includes time leading his own venture as Co-Founder and CEO of an online travel company, where he started to explore the power of machine learning to simplify the travel booking experience. David is passionate about both B2C and B2B technologies which make customers’ lives easier and more streamlined, and counts on broad industry experience in various industries including Health Tech, Travel Tech, and FMCG.

BRIGHTCOVE LIVE IN NEW YORK CITY

bsp-admin-1 on December 19, 2024

OVERVIEW

NAVIGATING AI: FROM HYPE TO IMPACT
During this insightful discussion, you will learn about the transformative role of artificial intelligence across varying industries. Leading AI experts go beyond the buzz to explore the current landscape of AI technologies, share practical insights, and showcase real-world applications.


Host:
Jeff Katzin, Partner, Media & Communications – Bain & Company

Speakers:

  • Scott Levine, Chief Product Officer – Brightcove
  • Davood Shamsi, Director of AI – JPMorgan
  • Adi SV, CoE, Global Telco, Media and Gaming – Google

DEMOCRATIZING VIDEO CREATION ACROSS YOUR ORGANIZATION

bsp-admin-1 on December 17, 2024

Overview

As the demand for video content continues to grow, large companies face the challenge of scaling video creation effectively. Video is table-stakes, but how can you ensure that video is created at a reasonable cost, with quality and control at the center of each project?

Join our panel of video experts as they explore how they’re meeting this challenge using technology available today.

In this webinar, you’ll learn:

  • Why scaling and democratizing video creation is becoming essential.
  • How to build a video ecosystem that empowers everyone to create.
  • Strategies for keeping distributed teams compliant and on-brand.
  • Ways to use video to drive desired business outcomes.
  • How to overcome barriers to establishing a company-wide video culture.

Speakers

David Moricca

CEO/Founder
Socialive

Kathy Klingler

Chief Marketing Officer
Brightcove

CHRIS BARRY

Senior Director Yellow Tag Productions
Best Buy

SIMON GERZINA

Senior Digital, Production, Global Events Manager
Akamai

JOEL FAJARDO

Associate Director, Digital Workplace
KPMG