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Delivering e-Commerce Videos that Convert

bsp-admin-1 on January 8, 2025

Delivering e-Commerce Videos that Convert

Brightcove recently partnered with IMRG, the UK’s e-commerce association, for a LinkedIn Live interview with Brightcove Senior Product Marketing Manager Karin McConkey by IMRG Strategy and Insights Director Andy Mulcahy. This quick-fire Q&A session gives a fantastic glimpse into why, when, and how retailers should be leveraging video in their e-commerce efforts, drawing upon real-life examples to illustrate the tremendous impact video can have on consumer purchase decisions.

Watch the on demand video now and get the answers.

Topics covered include:

  • Why is video important to e-commerce?
  • How can video have a direct impact on sales?
  • Are there ways for retailers to use video to retain and grow their existing customers?
  • How will video evolve for e-commerce retailers?
  • How should retailers go about building a strong video marketing strategy?

Watch the video

85% OF CONSUMERS RELY ON VIDEO WHEN THEY SHOP ONLINE

bsp-admin-1 on January 8, 2025

85% OF CONSUMERS RELY ON VIDEO WHEN THEY SHOP ONLINE

Learn why — and how to profit from it.

Download “Using E-Commerce Video to Drive Sales.”

There’s an overwhelming likelihood that your potential customers turn to video to help them make a purchase decision. And the more you know about how and why they consume video content, the more you can tailor yours to what they’re looking for.

So we surveyed over 1,300 online shoppers to bring you business-driving insights like:
  • 71% of consumers worldwide say video with interactive features such as links to purchase are essential when making an online purchase.
  • 64% of consumers worldwide say they won’t wait more than five seconds for a video to load on a retailer’s website.
  • Over half of livestream event attendees say they made a purchase as a result of a live virtual shopping experience.
Find out what you need to know to make your video the one that wins the sale. It’s all in this eye-opening report.