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Case Study

Video Marketing Helped Xero Attract, Retain and Grow to 1 Million Subscribers

The Brightcove Audience integration with Marketo is really the beating heart of how we do customer retention. If you think about the customer journey, that Brightcove Audience integration supports every stage of their customer journey. Not only does it provide us with the data that we need, but it lights up all of the other platforms that we use throughout that customer journey. Without that Audience Integration, really nothing in our retention process works.
Pat MacFieGlobal Director of Media