Meet Agentic Hub: A new way to put Brightcove to work

Brightcove has a lot of power under the hood.

There are APIs, analytics, content workflows, localization tools, publishing capabilities and much more—all designed to give teams control over every part of their video operation. But people don't always approach the platform in the same way. Some know exactly which tool they need. Others know the outcome they're looking for and want a more direct way to get there.

That's the idea behind Agentic Hub.

Built directly into Brightcove Video Cloud, Agentic Hub lets you work with the platform through conversation. Describe what you want to accomplish in plain language, and AI can work out the steps, bring together the relevant Brightcove capabilities and carry out the work.

You might ask: “Which of my videos performed best this quarter, and what do they have in common?”

Or: “Find my most-viewed videos without captions and prepare them for localization.”

Or: “Analyze my library and recommend which content I should localize based on audience and engagement.”

The interesting part isn't just getting an answer. Agentic Hub can take you from the answer to the work.

Connecting AI to the power of Brightcove

We built Agentic Hub around a simple idea: the power of Brightcove shouldn't depend on how you prefer to work with technology.

Some customers work extensively with APIs. Others know the platform inside and out. Others know exactly what they want to achieve but don't necessarily know which workflow will get them there.

Agentic Hub gives all of them another way in.

It uses Brightcove's APIs to connect a natural-language request with the capabilities already available in Video Cloud. That means it can work with your actual content, metadata and analytics and, when appropriate, take action across the platform.

You can use it to investigate performance, update metadata, organize content, create and translate captions, create dubbing tracks, clip videos, build and publish experiences, set up live events and more.

You don't need to know which capability sits where. Start with what you want to accomplish, and Agentic Hub works out how to get there.

From a question to a complete workflow

One of the most interesting things about Agentic Hub is what happens after the answer.

Imagine you're trying to understand where localization could have the greatest impact across your library. You could start by looking at viewership by market, comparing engagement, identifying your strongest content and working out which languages make sense.

Or you could simply ask:

“Look at my content and recommend a localization strategy based on audience, engagement and performance.”

Agentic Hub can analyze the relevant information, explain what it found and recommend a path forward. Once you've reviewed it, you can ask the agent to take the next step—whether that's creating captions, translating content or preparing selected videos for dubbing.

The same approach works for everyday operations. A question about performance can become a report. An audit of your library can become a set of metadata updates. A list of videos that need attention can become a single batch action.

AI connects the steps, so you can focus on the outcome.

You stay in control

Giving an AI agent the ability to work with your content also means making sure you remain in control of what happens.

Agentic Hub works within the signed-in user's existing Brightcove permissions. It can't access content or capabilities that person couldn't access themselves, and it can't move between accounts.

And when an action would change your content or data, it doesn't happen automatically.

Agentic Hub shows you what it plans to do and asks for your approval before making the change. You can review the action and the content it will affect, then decide whether to proceed.

The agent handles the execution, while you make the decision.

A new way to work with Brightcove

What excites us most about Agentic Hub is what it changes about the way you work with the platform.

Brightcove already brings together the data, tools and workflows teams need to run their video operations. Agentic Hub puts those capabilities behind a conversational interface, so you can understand what the data tells you, decide what to do next, and turn that decision into action.

You can start with the outcome rather than figuring out which tools or steps you need first. Ask a question, explore the answer, decide what to do next, and let the agent handle the work across Brightcove.

It's a shift from navigating capabilities to working toward outcomes.

And because Agentic Hub is built on the Brightcove platform itself, its possibilities grow with the platform. As we add new capabilities and agents, there will be more ways to turn a question, an insight or an idea into something you can act on.

Agentic Hub is now available to Brightcove customers.

Explore Agentic Hub →