Brightcove Online Video Platform
Start using Video Cloud today
The easiest way to add video to your website.
Put your videos to work with performance analytics
Make better decisions and drive results with comprehensive built-in analytics and reports. Identify your best content and discover audience behaviors with insightful details.
Read more in the Analytics Brief
Understand everything about your audience
Brightcove Video Cloud presents detailed reports on critical audience metrics including unique viewers, new viewers, and geographic distribution of views. Endpoint profile reports share details about users' bandwidth consumption, OS and browsers.
Identify your best content
Engagement analytics include viewed minutes and drop-off rates, as well as viewer attention span across your entire media library. Reports summarize video engagement metrics and even social sharing behaviors.
Monitor traffic and referrals
Understand how viewers discover your video content. Search and referral analytics include top referring domains, traffic sources and most popular search terms and keywords.
Player-level details
Test and compare how the same content performs in different locations on your site: on your homepage, your mobile app player, your video library player. Optimize player options and locations based on real feedback. Reports include views per player with additional details as you drill down into any one player.
HTML5 analytics
Get deep insight into how your viewers are engaging with your content across every device and playback environment. Unlike other HTML5 solutions, Video Cloud analytics cover both Flash and HTML5 playback to give you comprehensive insight into audience behaviors. Geographic reports track global trends and hot-spots. Engagement and attention span reports summarize viewed minutes and drop-off rates. Use player comparison data to test how the same content performs in different locations on your site and take advantage of detailed traffic reporting to see what keywords and links are driving visitors to your site.
Web Analytics Integration
Access your site metrics and video analytics in one convenient place so you can understand how video affects time on site, engagement and conversion. Brightcove Web Analytics SDK integrates directly with leading web analytics packages like Omniture and Google Analytics to consolidate your audience data.
