- Use video to tell a story that shows you understand prospects’ pain points.
- Stand out from the crowd with videos that are entertaining and thought-provoking.
- Showcase and build trust in your brand.
- Extend your reach by publishing videos on social media sites and other external channels.
- Make it easy to go from external channels to your website or other branded properties.
- Send video emails to boost the effectiveness of prospecting by business development teams.
| - Continue to build your story, focusing on the benefits of your product or service.
- Every prospect ends up on your website, so make it the go-to channel for the consideration stage.
- Increase prospect engagement with interactive video.
- Encourage buyers to take the next step in their journey with in-video calls to action.
- Use video metrics to help identify and target your best prospects.
- Nurture prospects with emails that guide people to video landing pages.
| - Build your story and credibility with video testimonials and case studies.
- Host webinars to provide in-depth product information.
- Help buyers win support with shareable videos that highlight your solution’s business value.
- Accelerate the evaluation process with personalized communications informed by streaming analytics.
- Integrate video engagement data into your CRM system for a smoother handoff to sales.
- Improve marketing outcomes by analyzing video performance across channels and campaigns.
| - Set customers up for success with onboarding videos.
- Provide training videos to shorten the time between purchase made and problem solved.
- Build a video knowledge base so customers feel continuously supported.
- Reinforce relationships with livestreamed or hybrid customer events.
- Enliven customer communications to increase engagement
- Watch for follow-on sales opportunities by tracking customers’ video interactions.
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