After Google announced Project Accelerated Mobile Pages (AMP), Brightcove quickly developed a component for its video player to support the shared goal of delivering blazing-fast mobile experiences.
By early 2016, Google’s mobile search results began directing users to AMP-compatible publisher landing pages optimized for the AMP specification. Below are two mobile searches that generated results showcasing key Brightcove clients, including Time Inc., The Atlantic, Gannett, Vox, and Forbes.


AMP optimizes how page elements load, ensuring the best possible viewing experience. The Brightcove AMP component is an alternative player embed code we provide for use on AMP HTML pages for customers who want to support the initiative. This component ensures the player complies with the AMP specification, allowing pages using it to be recognized by Google as AMP-compatible.
“A central goal of the AMP project was to make the mobile web experience blazing fast while preserving the amazing diversity of tools that the open web has to offer,” said David Besbris, VP of Engineering at Google. “It has been great to see the expertise that Brightcove has brought to the AMP open-source project.”
As of this writing, AMP is set to launch worldwide by the end of March 2016.
One of our EMEA customers already using AMP with the Brightcove player is La Stampa. Giuseppe Covato, Director of Technology Innovation and Development at La Stampa, said: “We know our users appreciate experiences that look great and load quickly on mobile, so we were excited to join Google’s AMP initiative. Brightcove’s development of an AMP component for the video player we use ensures that our video pages are also fast and AMP-compatible.”