Using Video to Improve the Employee Experience

JESS R on January 8, 2025

Using Video to Improve the Employee Experience

How to meet employed expectations for communication and connection in the workplace

83% of employees we surveyed agreed that if their organization used more video content, they would have a better overall experience as an employee.

Organizations can benefit greatly from adapting to the evolving values and needs of today’s workforce, but what is it that employees want?

Many organizations are missing the mark on delivering exceptional experiences for their employees. In fact, only 25% of the non-executives we surveyed globally would describe the experience they have with their organization as excellent. Why? Our research points to considerable gaps between how organizations communicate with employees and what those employees actually prefer.

Throughout this report, we explore the role video plays in cultivating a more desirable employee experience, which in turn bolsters employee engagement, productivity, acquisition, retention, and an organization’s bottom line.

Get the Report
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READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.

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85% OF CONSUMERS RELY ON VIDEO WHEN THEY SHOP ONLINE

bc_campaign_editor_7 on January 8, 2025

85% OF CONSUMERS RELY ON VIDEO WHEN THEY SHOP ONLINE

Learn why — and how to profit from it.

Download “Using E-Commerce Video to Drive Sales.”

There’s an overwhelming likelihood that your potential customers turn to video to help them make a purchase decision. And the more you know about how and why they consume video content, the more you can tailor yours to what they’re looking for.

So we surveyed over 1,300 online shoppers to bring you business-driving insights like:
  • 71% of consumers worldwide say video with interactive features such as links to purchase are essential when making an online purchase.
  • 64% of consumers worldwide say they won’t wait more than five seconds for a video to load on a retailer’s website.
  • Over half of livestream event attendees say they made a purchase as a result of a live virtual shopping experience.
Find out what you need to know to make your video the one that wins the sale. It’s all in this eye-opening report.
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READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.

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FIND OUT WHY B2B BUYERS TURN TO VIDEO BEFORE THEY BUY ANYTHING.

bc_campaign_editor_7 on January 8, 2025

FIND OUT WHY B2B BUYERS TURN TO VIDEO BEFORE THEY BUY ANYTHING.

B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey

Supercharge your B2B video marketing with insights into when, how, and why B2B buyers use video. We partnered with Ascend2 to survey over 300 professionals responsible for making purchase decisions for their organizations, and here’s just a sample of what we learned:
  • 95% of B2B buyers say video plays an important role in deciding to move forward with a purchase.
  • 70% say video beats research reports, webinars, infographics, books, and whitepapers in creating awareness of business challenges.
  • 93% of B2B buyers say video is important in building trust in a brand.

Find out why B2B buyers consider video the content format that packs the biggest punch, and make your video marketing work as hard as it possibly can. Because when B2B buyers press play, you see results.

Download the report today!

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READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.

Talk to us

Engage Your Government Employees

bc_campaign_editor_7 on January 8, 2025

Engage Your Government Employees

Leverage the Best Video Platform to Reach & Retain Your Employees

Video can be a powerful tool to engage government employees across departments, divisions and agencies. Video is one of the most effective ways to cut through the noise, grab your employees attention and engage them. In fact, 48% of all employees consider video the most engaging form of communication.

Download the report to get insights on:

  • Why video is more effective for onboarding and training government employees, and how you can use video to drive culture, build trust and maintain consistency across your agency
  • How you can use video to deliver clear and memorable interdepartment and interagency communications at scale
  • The role of video in knowledge-sharing, and how you can leverage expertise within your agency to create value, empower employees and drive collaboration and engagement.

Ready to uncover how video can transform your government department’s internal communications?

Download the report now.

READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.

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2020: An Evolutionary Year For Video

bc_campaign_editor_7 on January 8, 2025

2020: An Evolutionary Year For Video

Download the Brightcove Q4 2020 Global Video Index

Q4 of 2020 wrapped up an amazing year for video.

Whether you’re in corporate comms, marketing, or media, don’t miss the data-driven insights you need to extend your reach and thrive in the months ahead.

Download our latest Global Video Index now.

You’ll learn:
  • Which device(s) your audience prefers for viewing your kind of content
  • Which region watched the most marketing video – and which watched the least
  • Where views of entertainment video really took off
  • Which regions saw the strongest growth in sports video views
  • And much more

READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.

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Brightcove CorpTV: Ushering in a New Era in Business Video.

JESS R on January 2, 2025

Brightcove CorpTV: Ushering in a New Era in Business Video.

Leverage the Best Enterprise Video Platform to Reach & Retain Your Employees

Make Your Business Video Bingeable.

Don’t worry, that’s easier than it sounds. You can start by downloading our in-depth new guide, Brightcove CorpTV: Ushering in a New Era in Business Video.

Here’s just some of what it covers:

  • How you can match the viewing experience offered by popular streaming services
  • How to use CorpTV for demand gen, marketing events, internal comms, and training
  • Proven ways to help you maximize the value of your business video
  • And much more

Download the eBook now.

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Brightcove Named A Leader In The Aragon Research Globe™ For Enterprise Video, 2024

JESS R on December 3, 2024

ANALYST REPORT

Brightcove Named A Leader In The Aragon Research Globe™ For Enterprise Video, 2024

The Aragon Research Globe™ for Enterprise Video examines how the enterprise video market is undergoing change and highlights 14 major vendors in this market making the biggest impact. Download the report to explore the latest trends, use cases and predictions for enterprise video.

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