Delivering e-Commerce Videos that Convert

bc_campaign_editor_7 on January 8, 2025

Delivering e-Commerce Videos that Convert

Brightcove recently partnered with IMRG, the UK’s e-commerce association, for a LinkedIn Live interview with Brightcove Senior Product Marketing Manager Karin McConkey by IMRG Strategy and Insights Director Andy Mulcahy. This quick-fire Q&A session gives a fantastic glimpse into why, when, and how retailers should be leveraging video in their e-commerce efforts, drawing upon real-life examples to illustrate the tremendous impact video can have on consumer purchase decisions.

Watch the on demand video now and get the answers.

Topics covered include:

  • Why is video important to e-commerce?
  • How can video have a direct impact on sales?
  • Are there ways for retailers to use video to retain and grow their existing customers?
  • How will video evolve for e-commerce retailers?
  • How should retailers go about building a strong video marketing strategy?

Watch the video

7 Ways To Drive More Revenue With B2B Video Marketing

JESS R on December 18, 2024

7 Ways To Drive More Revenue With B2B Video Marketing

Here’s a pretty amazing fact:

People retain 95% of a message when they watch it on video compared to 10% when they read it as text.1

No wonder video has quickly become THE go-to medium for B2B marketers who want to connect with customers, build pipeline, and better engage audiences.

Are you ready to get better results from your video strategy? This guide will give you best practices (with examples) on how to:

  • Increase the ROI of your content marketing
  • Target key prospects more effectively with personalized insights from video viewing data
  • Improve your conversion rate and build pipeline by combining video engagement, analytics, and marketing automation

Download the guide today and drive more revenue with B2B Video Marketing.

1Forbes

Connecting With Customers In The Age Of Acceleration

JESS R on December 18, 2024

Connecting With Customers In The Age Of Acceleration

An MIT Sloan Management Review Executive Guide

What customers expect from brands have changed dramatically in the past couple of years, and so have the ways we connect with the people who are essential to our success. These are the topics explored in this executive guide from MIT Sloan Management Review. Sponsored by Brightcove, the guide offers insights and perspective you can use as your company looks to address these challenges in the year ahead.

Here are just a few highlights:

  • Making meaningful customer connections in a new era
  • Developing strategies for meeting new customer expectations
  • Earning customers’ trust, love, and respect for your brand
  • New ways to use video to connect with every important audience

Don’t miss this eye-opening guide – download it today.

Video Can Engage Key Prospects At Every Stage Of Their Journey

JESS R on December 18, 2024

Video Can Engage Key Prospects At Every Stage Of Their Journey

See how in our guide, “Next-Level Video Marketing”

Regardless of the type of content you create, it won’t get the job done if your buyers aren’t engaged. Buyers today are drawn to entertaining, engaging content – and that’s where video stacks up extremely well against all other formats.

In this guide, you’ll learn about:

  • The various types of videos and where they fit into the buyer’s journey
  • The value of video’s ability to provide rich data at every point in the decision-making process
  • The challenges of taking a data-driven approach to video marketing
  • Best practices for creating and promoting video that will drive engagement

By using the right video at the right time, you can keep your buyers engaged – wherever they are in their journey.

The Everything Guide To Virtual Events

JESS R on December 18, 2024

The Everything Guide To Virtual Events

A Comprehensive Guidebook for Enterprises and Brands

As the definition of a virtual event continues to evolve, so do the expectations of both event planners and attendees when it comes to the overall event experience.

This comprehensive guide covers everything enterprises and brands need to execute flawless virtual events, and reviews the following topics:

  • Defining key virtual event features
  • Choosing virtual presenters
  • Determining content length
  • Leveraging live and on demand content
  • Maximizing audience engagement
  • Gathering post-event feedback
  • Monetizing content
  • And more!

This invaluable guide also includes the checklist, “17 Tips for Delivering a Flawless Virtual Event“.

Grab your free Everything Guide to Virtual Events now!

Navigating The Video Solutions Landscape Can Be A Challenge

JESS R on December 18, 2024

Navigating The Video Solutions Landscape Can Be A Challenge

You need a guide.

Video platforms are not all the same – far from it. The Marketer’s Guide to Investing in ROI-Driving Video Marketing Solutions tells you what you need to know to choose the right one for your business. In it you’ll find:

  • Descriptions of the different types of solutions on the market, from OVPs to livestreaming and v-commerce platforms.
  • Answers to budget questions and strategies for proving ROI to higher-ups.
  • Ideas to help you get more mileage out of your video content.
  • Time- and money-saving dos and don’ts.

Get started by downloading our guide today!

6 Ways To Drive Fan Engagement And Revenue With Sports Video

JESS R on December 18, 2024

6 Ways To Drive Fan Engagement And Revenue With Sports Video

This report is a game-changer.

As the sports world reopens, sports leaders continue to prioritize OTT streaming. From tennis to golf to football, the OTT video services offer a huge opportunity to boost fan engagement and generate revenue.

This guide details how you can drive fan engagement and revenue with sports video in six key ways, pulling in real-life stories about how the U.S. Golf Association and Tennis Australia are using OTT to connect with fans in new and profitable ways.

You’ll learn six reasons video is a game-changer for sports and how OTT video services let your organization:

  • Meet fans where they are
  • Extend fan engagement beyond traditional event coverage
  • Convert audience reach into revenue
  • Thrill fans with personal experiences
  • Reach global audiences reliably
  • Make deeper connections that foster fan loyalty

Download the guide today and harness the power of OTT video to reach your goals.

2021 State Of Video Marketing

JESS R on December 18, 2024

2021 State Of Video Marketing

In B2B marketing, video and interactive content is key for engaging buyers and especially for creating awareness.

In fact, Demand Gen’s Report 2021 Content Preference Survey, which was sponsored by Brightcove, showed that 46% of buyers turned to video and interactive content in the early and mid-stages of their purchasing process.

The Demand Gen report explores how marketers are realigning their digital strategies with video to create better experiences for buyers.

It covers:

  • New metrics marketers are using to determine the impact of video on ROI
  • How marketers are evolving video content for internal and social channels
  • The rise of video podcasts
  • How the pandemic strengthened the case for video
  • The power of 1:1 and embedded video to turn prospects into buyers
  • And much more

Download the guide today!

REACH THE WORLD: HOW TO GROW AND RETAIN YOUR STREAMING AUDIENCE

JESS R on December 18, 2024

REACH THE WORLD: HOW TO GROW AND RETAIN YOUR STREAMING AUDIENCE

Whether you stream college sports, independent films, yoga classes, DIY workshops, religious sermons, anything… every OTT service has the same goals: attracting and retaining an audience, and most importantly, monetizing those viewers and your content.

So we’ve put together this playbook to help you do just that. You’ll learn to:

  • Maximize your distribution
  • Retain the viewers you have and win back those who leave
  • Build your viewership
  • Measure your success
  • And much more

Download the guide today to grow and retain your streaming audience.

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