FIND OUT WHY B2B BUYERS TURN TO VIDEO BEFORE THEY BUY ANYTHING.

FIND OUT WHY B2B BUYERS TURN TO VIDEO BEFORE THEY BUY ANYTHING.

B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey

Supercharge your B2B video marketing with insights into when, how, and why B2B buyers use video. We partnered with Ascend2 to survey over 300 professionals responsible for making purchase decisions for their organizations, and here’s just a sample of what we learned:
  • 95% of B2B buyers say video plays an important role in deciding to move forward with a purchase.
  • 70% say video beats research reports, webinars, infographics, books, and whitepapers in creating awareness of business challenges.
  • 93% of B2B buyers say video is important in building trust in a brand.

Find out why B2B buyers consider video the content format that packs the biggest punch, and make your video marketing work as hard as it possibly can. Because when B2B buyers press play, you see results.

Download the report today!

person reading brightcove b2b buyers-report on laptop

READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.

2020: An Evolutionary Year For Video

2020: An Evolutionary Year For Video

Download the Brightcove Q4 2020 Global Video Index

Q4 of 2020 wrapped up an amazing year for video.

Whether you’re in corporate comms, marketing, or media, don’t miss the data-driven insights you need to extend your reach and thrive in the months ahead.

Download our latest Global Video Index now.

You’ll learn:
  • Which device(s) your audience prefers for viewing your kind of content
  • Which region watched the most marketing video – and which watched the least
  • Where views of entertainment video really took off
  • Which regions saw the strongest growth in sports video views
  • And much more

READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.

B2B Survey: The 95% Rule Of Video Marketing

B2B Survey: The 95% Rule Of Video Marketing

BRIGHTCOVE

You know video marketing is important — but how can you prove it? Use the data. B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey Supercharge your B2B video marketing with insights into when, how, and why B2B buyers use video. We partnered with Ascend2 to survey over 300 professionals responsible for making purchase decisions for their organizations, and here’s just a sample of what we learned:95% of B2B buyers say video plays an important role in deciding to move forward with a purchase.70% say video beats research reports, webinars, infographics, books, and whitepapers in creating awareness of business challenges.93% of B2B buyers say video is important in building trust in a brand. Find out why B2B buyers consider video the content format that packs the biggest punch, and make your video marketing work as hard as it possibly can. Because when B2B buyers press play, you see results. Download the report now.

B2B Survey: The 76% Rule Of Video Marketing

B2B Survey: The 76% Rule Of Video Marketing

BRIGHTCOVE

You know video marketing is important — but how can you prove it? Use the data. B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey Supercharge your B2B video marketing with insights into when, how, and why B2B buyers use video. We partnered with Ascend2 to survey over 300 professionals responsible for making purchase decisions for their organizations, and here’s just a sample of what we learned:95% of B2B buyers say video plays an important role in deciding to move forward with a purchase.70% say video beats research reports, webinars, infographics, books, and whitepapers in creating awareness of business challenges.93% of B2B buyers say video is important in building trust in a brand. Find out why B2B buyers consider video the content format that packs the biggest punch, and make your video marketing work as hard as it possibly can. Because when B2B buyers press play, you see results.

Create Demand Through Video Marketing

Create Demand Through Video Marketing

Read this best practices guide today!

Start reaching audiences no matter where, when, or who they are!

Want a guide that has all the tricks and tips for building an effective video marketing strategy? We’ve put the “Create Demand Through Video Marketing” guide together for you!

In this guide, you’ll learn how to:

  • Determine which videos work best for your brand
  • Drive quality leads and revenue for your business
  • Make the most out of your content

Get the guide today!