Delivering e-Commerce Videos that Convert

bc_campaign_editor_7 on January 8, 2025

Delivering e-Commerce Videos that Convert

Brightcove recently partnered with IMRG, the UK’s e-commerce association, for a LinkedIn Live interview with Brightcove Senior Product Marketing Manager Karin McConkey by IMRG Strategy and Insights Director Andy Mulcahy. This quick-fire Q&A session gives a fantastic glimpse into why, when, and how retailers should be leveraging video in their e-commerce efforts, drawing upon real-life examples to illustrate the tremendous impact video can have on consumer purchase decisions.

Watch the on demand video now and get the answers.

Topics covered include:

  • Why is video important to e-commerce?
  • How can video have a direct impact on sales?
  • Are there ways for retailers to use video to retain and grow their existing customers?
  • How will video evolve for e-commerce retailers?
  • How should retailers go about building a strong video marketing strategy?

Watch the video

85% OF CONSUMERS RELY ON VIDEO WHEN THEY SHOP ONLINE

bc_campaign_editor_7 on January 8, 2025

85% OF CONSUMERS RELY ON VIDEO WHEN THEY SHOP ONLINE

Learn why — and how to profit from it.

Download “Using E-Commerce Video to Drive Sales.”

There’s an overwhelming likelihood that your potential customers turn to video to help them make a purchase decision. And the more you know about how and why they consume video content, the more you can tailor yours to what they’re looking for.

So we surveyed over 1,300 online shoppers to bring you business-driving insights like:
  • 71% of consumers worldwide say video with interactive features such as links to purchase are essential when making an online purchase.
  • 64% of consumers worldwide say they won’t wait more than five seconds for a video to load on a retailer’s website.
  • Over half of livestream event attendees say they made a purchase as a result of a live virtual shopping experience.
Find out what you need to know to make your video the one that wins the sale. It’s all in this eye-opening report.
person viewing laptop brightcove ecommerce video drive sales report

READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.

Talk to us

Adobe Summit 2023

JESS R on December 14, 2024

ADOBE SUMMIT 2023

Let’s get you started on your video-first content strategy

To supplement Adobe Summit’s great programming, we’ve compiled these resources to help you drive revenue, engage your audiences, and turn your streaming video content into a first-party data machine. Getting started is easier than you think.

Ready to start thinking like a media company?

Own your audience, connect with them, and build your business with a video-first strategy. It’s time to stand out and be your prospects’ first choice, so unleash your inner media company and leave your competition in the dust.
Watch this

Video-First: Transform your channels into video marketing engines

You already have more video content than you think; now start using it to drive maximum revenue and ROI. This guide will show you (and everyone on your team) how.

Check out the guide

Are you engaging your audience in a meaningful way?

In today’s highly competitive environment, how do you stand out and build engaging relationships with your audiences? For many, it starts with embracing immersive video and streaming-first experiences or channels that attract, engage, and retain audiences.
Watch this

Want to reach B2B buyers? Video does it best.

Video is the most impactful content format throughout the entire B2B buying journey. In fact, 93% of B2B buyers say that video is important in building trust in a company’s ability to deliver on its promises. That’s just one of the findings in this research report.

Check out the report

85% of consumers rely on video to help them shop online.

There’s an overwhelming likelihood that your potential customers turn to video to help them make a purchase decision. Find out what you need to know to make your video the one that wins the sale in this research report.

Check out the report

The Aragon Research Globe™ for Enterprise Video, 2023

Understand the competitive landscape of the enterprise video market and why Brightcove is positioned as a Aragon Research Globe Leader.
View the report

Hear From Our Customers

“Brightcove is a cloud-based solution capable of delivering, regardless of whether it’s five people or five million people.”

Bill Murray
Web Manager at the San Francisco Opera

Read More

READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.

Talk to us

Products

Services

FEATURES

Solutions

Resources

Company

© 2025 Brightcove Inc. All rights reserved.

Privacy
Terms & Conditions
Linkedin X-twitter Facebook Instagram Rss