85% OF CONSUMERS RELY ON VIDEO WHEN THEY SHOP ONLINE

85% OF CONSUMERS RELY ON VIDEO WHEN THEY SHOP ONLINE

Learn why — and how to profit from it.

Download “Using E-Commerce Video to Drive Sales.”

There’s an overwhelming likelihood that your potential customers turn to video to help them make a purchase decision. And the more you know about how and why they consume video content, the more you can tailor yours to what they’re looking for.

So we surveyed over 1,300 online shoppers to bring you business-driving insights like:
  • 71% of consumers worldwide say video with interactive features such as links to purchase are essential when making an online purchase.
  • 64% of consumers worldwide say they won’t wait more than five seconds for a video to load on a retailer’s website.
  • Over half of livestream event attendees say they made a purchase as a result of a live virtual shopping experience.
Find out what you need to know to make your video the one that wins the sale. It’s all in this eye-opening report.
person viewing laptop brightcove ecommerce video drive sales report

READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.

Streaming Best Practices for B2C Marketers

Streaming Best Practices for B2C Marketers

PLAYTV by Brightcove

DESCRIPTION

From social media to online experiences, consumers around the world rely on video to explore brands, learn about products, and ultimately make purchase decisions. Video gives businesses a compelling way to bring products to life and build trust with their audiences. In this episode featuring insights from interviews with a wide range of B2C marketing leaders, a B2C industry expert looks at how leading brands are implementing streaming-first strategies, creating omnichannel video experiences for customers, and driving revenue across the buying journey.

WHAT IS PLAYTV?

PLAYTV is Brightcove’s very own, award-winning streaming service dedicated to everything that matters in digital media.

Available on any device and anywhere in the world, PLAYTV provides news, analysis, documentaries and interviews offering fresh ideas, actionable tips and thought-provoking inspiration for using video to connect with any audience.

Explore PLAYTV’s streaming library featuring thousands of videos and hundreds of hours of content investigating all the ways to elevate the way people build and share ideas with the world.

From marketing and monetizing to creating and connecting, PLAYTV by Brightcove is the #1 resource all about using streaming and digital media to empower your business.

Learn more about the power of PLAYTV by Brightcove.

See how Brightcove can make your business video bingeable just like PLAYTV. Brightcove CorpTV.

ABOUT BRIGHTCOVE:

See how Brightcove streaming technology and services can power the audience journey for businesses and brands around the world. Engage Your Audiences

Streaming is the best way to attract and retain talent, engage your workforce, and strengthen your culture. Sell More Products

In a marketplace that grows more crowded by the day, streaming cuts through the noise — from awareness all the way to retention. Monetize Your Content

Creating compelling content takes time, money, and effort – so it has to drive revenue.

Streaming can have a huge impact on your business. And Brightcove can have a huge impact on your streaming. Find Out More.

Connecting With Customers In The Age Of Acceleration

Connecting With Customers In The Age Of Acceleration

An MIT Sloan Management Review Executive Guide

What customers expect from brands have changed dramatically in the past couple of years, and so have the ways we connect with the people who are essential to our success. These are the topics explored in this executive guide from MIT Sloan Management Review. Sponsored by Brightcove, the guide offers insights and perspective you can use as your company looks to address these challenges in the year ahead.

Here are just a few highlights:

  • Making meaningful customer connections in a new era
  • Developing strategies for meeting new customer expectations
  • Earning customers’ trust, love, and respect for your brand
  • New ways to use video to connect with every important audience

Don’t miss this eye-opening guide – download it today.

Create Demand Through Video Marketing

Create Demand Through Video Marketing

Read this best practices guide today!

Start reaching audiences no matter where, when, or who they are!

Want a guide that has all the tricks and tips for building an effective video marketing strategy? We’ve put the “Create Demand Through Video Marketing” guide together for you!

In this guide, you’ll learn how to:

  • Determine which videos work best for your brand
  • Drive quality leads and revenue for your business
  • Make the most out of your content

Get the guide today!

The New OTT Imperative: How To Stay One Step Ahead

The New OTT Imperative: How To Stay One Step Ahead

Reach Viewers. Grow Audiences. Maximize Ad Revenue.

Now, more than ever, the opportunity to grow your audience and monetize your content is strong.

It’s crucial that you build and retain a pool of loyal viewers and subscribers—and to do this you must provide a combination of high-quality content and a frictionless user experience.

In order to stake your claim in today’s rapidly changing OTT marketplace, you need to keep your viewers’ attention by understanding their preferences.

Get direction on how to do this.

In this whitepaper, where you’ll learn how to:

  • Reach your audience by designing your distribution roadmap
  • Select the right monetization model
  • Establish a loyal audience

To stay one step ahead, download this whitepaper.

READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.