FIND OUT WHY B2B BUYERS TURN TO VIDEO BEFORE THEY BUY ANYTHING.

FIND OUT WHY B2B BUYERS TURN TO VIDEO BEFORE THEY BUY ANYTHING.

B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey

Supercharge your B2B video marketing with insights into when, how, and why B2B buyers use video. We partnered with Ascend2 to survey over 300 professionals responsible for making purchase decisions for their organizations, and here’s just a sample of what we learned:
  • 95% of B2B buyers say video plays an important role in deciding to move forward with a purchase.
  • 70% say video beats research reports, webinars, infographics, books, and whitepapers in creating awareness of business challenges.
  • 93% of B2B buyers say video is important in building trust in a brand.

Find out why B2B buyers consider video the content format that packs the biggest punch, and make your video marketing work as hard as it possibly can. Because when B2B buyers press play, you see results.

Download the report today!

person reading brightcove b2b buyers-report on laptop

READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.

B2B Survey: The 95% Rule Of Video Marketing

B2B Survey: The 95% Rule Of Video Marketing

BRIGHTCOVE

You know video marketing is important — but how can you prove it? Use the data. B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey Supercharge your B2B video marketing with insights into when, how, and why B2B buyers use video. We partnered with Ascend2 to survey over 300 professionals responsible for making purchase decisions for their organizations, and here’s just a sample of what we learned:95% of B2B buyers say video plays an important role in deciding to move forward with a purchase.70% say video beats research reports, webinars, infographics, books, and whitepapers in creating awareness of business challenges.93% of B2B buyers say video is important in building trust in a brand. Find out why B2B buyers consider video the content format that packs the biggest punch, and make your video marketing work as hard as it possibly can. Because when B2B buyers press play, you see results. Download the report now.

B2B Survey: The 76% Rule Of Video Marketing

B2B Survey: The 76% Rule Of Video Marketing

BRIGHTCOVE

You know video marketing is important — but how can you prove it? Use the data. B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey Supercharge your B2B video marketing with insights into when, how, and why B2B buyers use video. We partnered with Ascend2 to survey over 300 professionals responsible for making purchase decisions for their organizations, and here’s just a sample of what we learned:95% of B2B buyers say video plays an important role in deciding to move forward with a purchase.70% say video beats research reports, webinars, infographics, books, and whitepapers in creating awareness of business challenges.93% of B2B buyers say video is important in building trust in a brand. Find out why B2B buyers consider video the content format that packs the biggest punch, and make your video marketing work as hard as it possibly can. Because when B2B buyers press play, you see results.

Video Marketing Best Practices for Better Results

Video Marketing Best Practices for Better Results

PLAYTV by Brightcove

DESCRIPTION

Four marketing experts provide clear best practices, processes, and applicable methodologies you can use within your team to start seeing more results from your video and streaming strategies.

Key topics addressed include – how to capture audience attention and use streaming video to engage with prospects.

  • Should I add a form to my on-demand videos?
  • When is the right time to use video content in my nurture funnel?
  • How are other businesses generating leads using video?
  • Will my brand videos get any traction on social media?

During this information-packed episode, we’ll go deep into your video and streaming questions. Our experts will provide you with clear best practices, processes, and applicable methodologies you can use within your team to start seeing more results from your video and streaming strategies, all based on the first-hand experiences accrued over nearly 16 years of helping companies achieve their video and streaming goals.

WHAT IS PLAYTV?

PLAYTV is Brightcove’s very own, award-winning streaming service dedicated to everything that matters in digital media.

Available on any device and anywhere in the world, PLAYTV provides news, analysis, documentaries and interviews offering fresh ideas, actionable tips and thought-provoking inspiration for using video to connect with any audience.

Explore PLAYTV’s streaming library featuring thousands of videos and hundreds of hours of content investigating all the ways to elevate the way people build and share ideas with the world.

From marketing and monetizing to creating and connecting, PLAYTV by Brightcove is the #1 resource all about using streaming and digital media to empower your business.

Learn more about the power of PLAYTV by Brightcove.

See how Brightcove can make your business video bingeable just like PLAYTV. Brightcove CorpTV.

ABOUT BRIGHTCOVE:

See how Brightcove streaming technology and services can power the audience journey for businesses and brands around the world.Engage Your Audiences

Streaming is the best way to attract and retain talent, engage your workforce, and strengthen your culture.Sell More Products

In a marketplace that grows more crowded by the day, streaming cuts through the noise — from awareness all the way to retention.Monetize Your Content

Creating compelling content takes time, money, and effort – so it has to drive revenue.

Streaming can have a huge impact on your business. And Brightcove can have a huge impact on your streaming. Find Out More.

7 Ways To Drive More Revenue With B2B Video Marketing

7 Ways To Drive More Revenue With B2B Video Marketing

Here’s a pretty amazing fact:

People retain 95% of a message when they watch it on video compared to 10% when they read it as text.1

No wonder video has quickly become THE go-to medium for B2B marketers who want to connect with customers, build pipeline, and better engage audiences.

Are you ready to get better results from your video strategy? This guide will give you best practices (with examples) on how to:

  • Increase the ROI of your content marketing
  • Target key prospects more effectively with personalized insights from video viewing data
  • Improve your conversion rate and build pipeline by combining video engagement, analytics, and marketing automation

Download the guide today and drive more revenue with B2B Video Marketing.

1Forbes

Connecting With Customers In The Age Of Acceleration

Connecting With Customers In The Age Of Acceleration

An MIT Sloan Management Review Executive Guide

What customers expect from brands have changed dramatically in the past couple of years, and so have the ways we connect with the people who are essential to our success. These are the topics explored in this executive guide from MIT Sloan Management Review. Sponsored by Brightcove, the guide offers insights and perspective you can use as your company looks to address these challenges in the year ahead.

Here are just a few highlights:

  • Making meaningful customer connections in a new era
  • Developing strategies for meeting new customer expectations
  • Earning customers’ trust, love, and respect for your brand
  • New ways to use video to connect with every important audience

Don’t miss this eye-opening guide – download it today.