Great Stories to Best Picture: Conversation With Siân Heder

Great Stories to Best Picture: Conversation With Siân Heder

PLAYTV by Brightcove

There are storytellers…and then there’s Siân Heder, the writer and director of CODA, winner of this year’s Oscars for Best Picture and Best Adapted Screenplay. If Sian believes in a story, she will stop at nothing to tell it: Her first feature, Tallulah, took nine years to get the green light. CODA required her and her crew to learn American Sign Language to communicate with the cast. In fact, when she was making the film — oh, we’ll just let her tell it. Don’t miss what she has to say about what makes a great story, the importance of persistence, and the need for creators to stick to their artistic vision.

Have You Outgrown Your OTT Solution?

Have You Outgrown Your OTT Solution?

For growing media organizations, constantly changing needs mean adding new features, integrations, and monetization options to their streaming platforms. But most platforms, whether proprietary or licensed, simply don’t have the flexibility to keep up with an evolving OTT business.

Join Bleuenn Le Goffic, VP of Strategy and Business Development at Accedo.tv, and Marty Roberts, SVP of Product Strategy at Brightcove, as they discuss the key signs a media organization has outgrown its OTT platform. They’ll talk about overcoming common obstacles to growth, including customization flexibility, scale, multi-platform management, total cost of ownership, and more.

Meet The Guests

Guest: Bleuenn Le Goffic, VP of Strategy & Business Development, Accedo

Bleuenn Le Goffic is VP Strategy and Business Development at Accedo. She has worked for Accedo since 2012 and held roles in Sales, Partnerships and Innovation areas of the business. Bleuenn has a deep understanding of the media industry and has extensive technical and business skills after having worked within multiple fields of the complex OTT system.

Guest: Marty Roberts, SVP, Product Strategy & Marketing, Brightcove

Marty Roberts is the SVP, Product Strategy & for Brightcove, the global leader of video for business. Prior to joining Brightcove, Marty was the CEO and Co-founder of Wicket Labs, a leading audience insights platform accelerating growth for over 2,000 media and entertainment companies. Being a technology entrepreneur and driven by success, Marty’s focus is on advancing the media industry through data-driven, actionable insights.

Before Wicket Labs, he served as co-CEO of thePlatform, a subsidiary of Comcast, and a leading video management company for major media and entertainment companies. Marty spent nine years at thePlatform, in various roles of increasing responsibility, including Senior Vice President of Sales and Marketing. He also previously held marketing and product leadership roles at Giftcertificates.com and RealNetworks.

Metrics that Matter: Quality of Experience

Metrics that Matter: Quality of Experience

Ian Blaine, Brightcove’s SVP of Innovation & Insights, will review the key QoE metrics that you have to understand to keep audiences engaged and watching. By keeping a close eye on error rates, video start times, and other quality-focused analytics, you can optimize playback to assure a great experience and keep audiences coming back.

Meet The Guests

Guest: Ian Blaine, Brightcove’s SVP, Innovation & Insights, Brightcove

Ian is a media technology entrepreneur with significant tenure in and contributions to the streaming video industry. This has included founder/leadership roles at successful startups including the Platform and Wicket Labs and executive positions in acquiring companies including Comcast, and Brightcove.

In each of these scenarios Ian has led product integration efforts, and drove significant new initiatives. Ian has deep experience with the full life cycle of software and business development with a focus on online video platforms, OTT technologies and data-driven insights for media companies.

He has worked with most major media companies and MVPDs in the course of his career, building strong relationships and developing a deep understanding of their business opportunities and challenges. This understanding informs Ian’s product vision and helps set the course for new product initiatives. Currently, Ian’s role is focused on building products that deliver new, valuable insights based on Brightcove’s vast pool of data.

Monetizing A Global Media Business with Yahoo

Everything to Everyone: Monetizing A Global Media Business with Yahoo


With properties in news, sports, finance, search, email, and e-commerce, Yahoo is one of the world’s few true “everything to everyone” brands. In the concluding episode of PLAY Season 2, Brightcove CEO Marc DeBevoise talks with Matt Sanchez, President and GM, Home Ecosystem at Yahoo, on the media giant’s recent response to a changing industry landscape and why an ad-based monetization strategy makes the most sense for them. What challenges does Yahoo face? Where are their opportunities for growth? And with viewers having an endless variety of content to choose from, how does Yahoo plan to keep them coming back? Find out in this wide-ranging and informative episode of PLAY Season 2.

Meet The Guests

Guest: Matt Sanchez, President & GM, Home Ecosystem, Yahoo

Matt oversees Yahoo’s Home Ecosystem, including Yahoo.com, Search, Mail, News, and Commerce, where he brings deep knowledge and experience in digital publishing, advertising, technology, and operations. Prior to Yahoo, Matt served as President of Hearst Autos and of CDS Global, subsidiaries of Hearst Magazines. Matt also was Co-Founder and CEO at Say Media (formerly VideoEgg), pioneering the industry’s first ad-in-video model and developing a managed publishing platform for mid-market media companies.

Guest: Marc DeBevoise, CEO and Board Director, Brightcove

Marc DeBevoise joined as our CEO & Board Director in March 2022 and is an accomplished leader with wide-ranging experience in the direct-to-consumer, media, streaming, and technology industries. Most recently prior to Brightcove, Marc led the global streaming, digital, and technology businesses and operations of ViacomCBS (now Paramount Global) as its Chief Digital Officer and CEO & President of CBS Interactive. During Marc’s leadership tenure, the company became a major player in direct-to-consumer streaming and a leading global Internet company, primarily driven by the founding and evolution of its streaming services, including Paramount+. Earlier in his career, Marc held executive positions at Starz and NBCUniversal and started his career in the Technology, Media, & Telecommunications investment banking groups at JPMorgan and Hambrecht & Quist.

Marc currently serves on the Board of The Door, a non-profit organization supporting at-risk youth in NYC and the Advisory Board of Antenna Group, a privately-owned international media and entertainment company in Europe.

Marc received his M.B.A. with distinction in Entertainment, Media & Technology, and Finance from New York University’s Stern School of Business and his B.A. in Economics and Computer Science from Tufts University.