No provider can afford to limit its offerings to desktop users. Mobility defines our modern lifestyle, so you need to reach customers anytime, anywhere, on any device. But how likely is it that your target audience will engage with overcrowded, static ads on their smartphones and tablets if these ads obscure the content they want to see? The limitations of small screens can be overcome with mobile videos. By delivering high-quality visuals and sound, you can capitalize on the growing popularity of mobile video content.
Mobile videos are no longer just for kids or teenagers. Approximately 74% of German online users watch online TV and video content at least occasionally. Moreover, the number of mobile internet users in Germany continues to grow. According to the Federal Statistical Office, one in two German internet users now accesses the internet on the go. In 2013, this figure reached 29.7 million people, a 43% increase compared to 2012. Video-on-demand (VOD) is currently the fastest-growing segment of the German video market, and demand for video content on all platforms is rapidly rising, with no signs of slowing down. Forecasts predict that mobile video will account for 66% of total mobile data traffic by 2017.
Mobile video offers more than entertainment—it can significantly boost customer engagement, particularly for brands. The average click-through rate (CTR) of mobile video campaigns surged by over 265%, reaching 13.64% between Q4 2012 and Q3 2013. Additionally, nearly 40% of consumers report that video increases the likelihood of making a purchase via mobile devices.
To stay competitive, make video a core component of your mobile strategy. Position your product where today’s two biggest online trends—digital video and mobile technology—intersect. This approach ensures your message reaches a wide audience and attracts customers wherever they are.
