How Nike and Adobe revolutionized their business models

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Digital has rendered many older business models less relevant. Because of this, many established companies are undergoing fundamental restructuring so that they are better "pivoted" for the future. The higher-ups at companies are constantly looking for ways to take advantage of trapped value — where there's something you can do that adds more value for your customers or that allows you to respond in a way that your competitors can't match. When it comes to effective restructuring, it's important to stay attuned to the changing behaviors of your customers.