Brightcove
지원+1 888 882 1880
제품
솔루션 이용사례
리소스
브라이트코브
Search IconA magnifying glass icon.
제품 문의하기
Home>Resource Center>How Apple and Nike have branded your brain

How Apple and Nike have branded your brain

PLAYTV by BrightcovePLAYTV by Brightcove

DESCRIPTION

Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired."We love to think of ourselves as rational. That's not how it works," says UPenn professor Americus Reed II about our habits (both conscious and subconscious) of paying more for items based primarily on the brand name. Effective marketing causes the consumer to link brands like Apple and Nike with their own identity, and that strong attachment goes deeper than receipts.

Using MRI, professor and neuroscientist Michael Platt and his team were able to see this at play. When reacting to good or bad news about the brand, Samsung users didn't have positive or negative brain responses, yet they did have "reverse empathy" for bad news about Apple. Meanwhile, Apple users showed a "brain empathy response for Apple that was exactly what you'd see in the way you would respond to somebody in your family."

WHAT IS PLAYTV?

PLAYTV is Brightcove's very own, award-winning streaming service dedicated to everything that matters in digital media.

Available on any device and anywhere in the world, PLAYTV provides news, analysis, documentaries and interviews offering fresh ideas, actionable tips and thought-provoking inspiration for using video to connect with any audience.

Explore PLAYTV's streaming library featuring thousands of videos and hundreds of hours of content investigating all the ways to elevate the way people build and share ideas with the world.

From marketing and monetizing to creating and connecting, PLAYTV by Brightcove is the #1 resource all about using streaming and digital media to empower your business.

Learn more about the power of PLAYTV by Brightcove.

See how Brightcove can make your business video bingeable just like PLAYTV. Brightcove CorpTV.

ABOUT BRIGHTCOVE:

See how Brightcove streaming technology and services can power the audience journey for business and brand around the world.

Engage Your Audiences

Streaming is the best way to attract and retain talent, engage your workforce, and strengthen your culture.

Sell More Products

In a marketplace that grows more crowded by the day, streaming cuts through the noise — from awareness all the way to retention.

Monetize Your Content

Creating compelling content takes time, money, and effort – so it has to drive revenue.

Streaming can have a huge impact on your business. And Brightcove can have a huge impact on your streaming. Find Out More.

맨 위로

시작할 준비가

되셨나요?

문의하기